COVID-19 Guide To Growing Your Marketing Career

marketing career

It is no surprise that hard-working and determined marketers will always strive to move their marketing career forward. However, due to the Coronavirus, it has led marketers to step back and reevaluate if they should make their next marketing career move during this time.

By now, there are many articles with statistics on how COVID-19 has affected certain industries. With top companies still hiring, this is a great time to consider all options. Marketers who are open-minded to new opportunities can continue to grow their careers. Let’s look at some of the new rules of engagement.

As the leading marketing recruitment firm, MarketPro is interacting daily with candidates who are conflicted about whether or not they should pursue new opportunities during a pandemic. These concerns are valid and each opportunity must be evaluated on a case by case basis. Overall, it is the best company in the strongest financial position that is hiring during this time. Which makes now as good a time as any to take your marketing career to the next level.

Here are some pointers remote marketing talent are taking into consideration when determining their next marketing career move:

Remote Work Policies

While marketers should not disregard the fundamentals when deciding on whether the company will be a good fit for themselves, there are other precautions that must be taken into consideration during these times.

The pandemic has opened most companies up to the idea of remote marketing talent. It is safe to say that many companies will see this as a competitive advantage moving forward, compared to companies that are going to require everyone to come back to the office. Questions companies are asking is how do we keep our employees safe and healthy and how do we maximize productivity going forward? Therefore, marketers will be more likely to have the opportunity to work remotely as we return to the new normal.

When you have decided to pursue a new opportunity, these are some questions marketers need to ask their employers:

  • How do you measure productivity within marketing within the team and for this role?
  • What challenges does the business face since the company has gone remote?
  • How flexible will you be with remote work after businesses return to normal?
  • How has goal setting and performance measurement changed since the company has gone remote?

Short and Long term industry affects

The ongoing impact of COVID-19 has affected many industries. Knowing and analyzing the company’s future will reduce the risk associated with a job transition. Here is a list of key pointers to consider when evaluating a firm in today’s current situation:

  • How did the pandemic impact your business?
  • What are the company’s goals and objectives as we return to the new normal?
  • Were there any layoffs during the pandemic?

Generally, the ultimate goal is to understand how the company treats its employees. How a company reacts and executes business during COVID is a great indicator. Companies that have a solid foundation and are in an industry that was less impacted are able to keep growing. They will be able to explain what impact the pandemic had on the business, what they did to combat the impact, and what they project for the future. If a business is not able to explain where they see their organization in the future, it’s a red flag.


The uncertainty that comes with switching jobs during a recession is very common. However, the question you need to ask yourself is how your current role aligns with your long-term career goals? It’s a hard pill to swallow when you acknowledge that your current position is not the direction you want to continue; particularly when it comes to job security.

It doesn’t have to be that way. Don’t hold yourself back from the marketing career you deserve. Instead of ignoring the feelings, motivated marketers should start to implement these key elements:

  • Evaluate your situation (pros & cons)
  • Keep your eye focused on long-term career goals
  • Identify your transferable skills
  • Let a marketing recruiter help you in your marketing career journey

With many years of experience, MarketPro has dedicated itself to understanding the needs and wants candidates are looking for in a job. Partnering with MarketPro not only speeds up the process from one job to the next but ensures the position presented to you fits your criteria. Our recruiters recognize the stress and uncertainty candidates have and therefore have made it their priority to help each candidate find the right fit. In short, you should be open to new possibilities if you want to continue advancing in your marketing career. However, marketers should only take their next career step after they have succeeded in their current position. It is times like these that job hoppers have the most difficult time finding new opportunities…

Author:  Melissa Van Rossum