B2B Marketing Executive Search

What Is The Best Way To Hire A B2B Marketing Executive?

Many companies make the mistake of believing that B2B and B2C marketing require the same skill set when, in fact, they are very different. Choosing the best candidate to fill your B2B executive position can be challenging to do if you do not have a solid understanding of the key skills and experience required, and it can be tricky to tell the difference between a smooth conversationalist and a genuinely qualified B2B expert.
This is where you call MarketPro, the B2B executive recruitment experts. Our proven track record over the past 25 years demonstrates our dedication and commitment to delivering the right candidate and right on time.

Are B2B And B2C Marketing Executives Interchangeable?

Both executives share an understanding of marketing strategy and tactics, however they are not at all interchangeable.

B2B

B2B (business-to-business) marketers reach out to businesses or organizations with complex messaging that highlights value, reliability, and efficiency. This role requires extensive industry knowledge, and the individual is adept at using detailed information, case studies, and metrics to demonstrate return on investment (ROI). B2B strategies involve building long-term relationships, trust, and authority in the industry through content marketing, whitepapers, and webinars.

B2C

B2C (business-to-consumer) marketing executives concentrate on engaging a wider audience through developing captivating messages that appeal to individual consumers in an emotional way. They are responsible for creating brand experiences that are significantly memorable by using storytelling to build a personal connection.

What Do You Need In A B2B Marketing Executive?

When you are looking for a B2B marketing executive, it is critical that the candidate you choose to fill this role has extensive experience in strategizing for the B2B market.

Some of the differences in key skills a B2B marketing executive should possess that differ from a B2C marketing executive include:

  • A B2B marketer must have expertise in building long-term relationships and client trust, while B2C marketers experience lies in carrying out quicker, transactional-type interactions that cater to individual customer needs;
  • The focus of a B2B marketer is more about positioning their brand as industry experts or problem-solvers, while B2C marketers are more focused on creating memorable messages that appeal to consumers on a personal level;
  • A B2B marketer must be adept at communicating transparently throughout what is normally a complex decision-making process involving numerous stakeholders, but a B2C marketer aims to make the consumer’s purchasing experience as fast and easy as possible;
  • B2B marketing requires expertise in identifying the right niche market, while B2C marketers target a broader audience and use a funnel-type strategy to lead customers to make a purchase;
  • A B2B marketer uses professional, industry-related language in their ad copy to demonstrate alignment with the business client’s needs, while a B2C marketer will use more personalized, emotionally-driven ad campaigns to connect with customers.

Why MarketPro?

Our Team Is Made Up Of Marketing Experts

The MarketPro B2B marketing recruitment team has more than 100 years of marketing experience over a vast array of marketing verticals, and our founder is a former B2B marketing executive. Who better to find and attract a top innovator in the B2B marketing space than someone with thorough industry experience themselves?

We know the recipe for an exceptional leader in today’s marketing world, and when we encounter someone with the right mix of attitude and talent to make a true B2B marketing leader, we know how to identify it. We then use that insight to bring the best available talent to your doorstep, no matter where they are or what they’re doing.

We Understand The Candidate

Just as importantly, we understand how to engage that talent’s interest better than anyone else. If you were a leading B2B marketing expert, would you put your career in the hands of someone who didn’t understand your work? Or would you prefer someone who has real-world marketing expertise?

We speak their language. We’ve been in their shoes. We know what messages resonate most with the best-performing marketers out there and how to get them to consider your role when they are not even looking for a new gig.

MarketPros Advantage

The Right Hire, The First Time

In today’s competitive environment, you need a cutting-edge leader to engage your target business audience, not someone who can maintain the status quo. We bring you the leader best suited to your company’s unique needs to build a foundation for long-term success and ROI growth. Our unmatched ability to find candidates with the ideal skills and cultural fit results in a 98% retention rate, the highest in the industry. When you partner with the MarketPro experts for your B2B recruitment, you can be sure you are hiring the right person the first time.

Faster Fulfillment

Every day a critical marketing position goes unfilled in your company is another day of lost marketing ROI. While you wait, your competition is finding new ways to whittle away at your market share. When you can’t afford to wait through an agonizingly slow recruitment process, choose MarketPro. Our B2B marketing executive search time-to-fill is less than half the industry average, so you won’t get left behind in a competitive market environment.

A Partnership That Fosters Success

Our unique Performance-Based Payment Model lays the foundation for success for all parties involved. We’re not satisfied until both you and your excellent new candidate are, too.

Other executive search payment models move you away from hiring the best marketers by creating conflicting interests. But our performance-based system allows everyone involved to confidently commit to the search, ensuring an excellent fit that comes as quickly as possible.

Learn more about the MarketPro methodology and what makes it better for you here.

Let MarketPro Help Your Organization Build Better B2B Relationships

The target audience and strategies used in B2B and B2C marketing are significantly different. It is critical that the candidate you choose to fill this role has expertise in B2B marketing. The expectations, experiences, and needs of businesses in all industries are evolving quickly. Can you keep up?

The next marketer you choose to lead your B2B business will have a colossal impact on the future of your company. Don’t trust anyone but proven B2B marketing executive recruiters with the responsibility to find the right person. Start your B2B recruitment search now and let us find your company a B2B marketing leader who will lead the future success of your organization.