Marketing Executive Search Methodology and Performance-Based Model

At MarketPro our marketing executive search success ratio is second to none, and our time-to-fill is less than half the industry average. The reason? Our search methodology and performance process has fundamental advantages over the way most of our industry operates.

The MarketPro Difference

  • Expertise in Marketing—At MarketPro any employee who interacts with clients and/or candidates has prior experience in a marketing role. That gives us unique insight and ability to recognize truly great marketers when we see them, while our search methodology and performance process ensures the elite of that talent makes it to you. Candidates understand quickly that they cannot get by our team without real ROI-centric results to back up their accomplishments, so you’re not wasting time interviewing less than the best.
  • We Get Top Talent, Even When They’re Not Looking—Most great marketers aren’t actively looking for jobs; some smart company has noticed their skills and is employing them already. At MarketPro, the beginning of every search process starts with a focus on these “passive” candidates. We find the top people who fit our clients’ needs, not just those who are easily available. A full 91% of the talent we present for direct-hire opportunities is already employed, leading to 94% of our placements. We know how to draw the the best away from engaging positions and bring them to you.
  • Culture Fit is Crucial—At MarketPro, we deliver marketing talent from senior manager to CMO and everything in between. No matter what level the position, hiring someone who fits seamlessly into your company culture will determine success in the same way having the proper skills and experience will. After our team completes the functional skill vetting, an equally rigorous and detailed evaluation of culture fit begins.
  • Performance-Based Payment Model—We don’t succeed unless you do. The retained and contingent search models other search firms operate under are not designed with your best interests in mind and often don’t result in a successful outcome. Our performance-based system creates a mutually beneficial partnership that allows us to work together with confidence and ensures you get a quality fit as quickly as possible. Complete the quick form above for more information about MarketPro’s performance-based marketing executive search.

Our Marketing Executive Search Process

1. Detailed understanding of your business and talent needs
We delve deep into your business and marketing needs to identify the key characteristics of a successful hire. From your market position to organizational pain points, we’ll find out where you stand now and where you want to go. Then we begin the search for professionals who will exceed your expectations and empower your business to grow.
2. Extensive candidate research
We relentlessly search the talent pool of top marketing executives to find candidates who are stellar fits for your position and organization. Our determined recruiters work persistently to source the best marketers for the job.
3. Exhaustive outreach campaign
We put our proven search methodology to work, developing a strategy to contact even the most hard-to-reach talent. Leveraging our deep talent portfolio and extensive national network, we are able to contact the best candidates, no matter how elusive, and tirelessly approach them until we get an opportunity to present your position.
4. Candidate engagement
Top marketers are busy. They’re constantly assailed by “urgent” phone calls, emails, meetings and more, all demanding a piece of their time. Our experience in those very marketing positions gives us a unique ability to break through the noise and get the attention of the best candidates. Because we speak their language and relate to them in a way others cannot, we’re able to earn their interest, trust, confidence and cooperation.
5. Thorough evaluation and interviews by MarketPro professionals for functional qualification, leadership capabilities and culture fit
MarketPro understands there’s more to a good fit than having the required skills listed on a job description. Candidates must have the right drive to help your organization grow and the right culture fit to assimilate quickly and adapt to the people they’ll be working with. At least two of our experienced staff will independently interview potential candidates and assess their suitability with our advanced competency appraisal process.
6. Presentation of top talent we know exceeds expectations
We know your time is valuable, so we won’t waste it by presenting anyone who is not an exceptional fit. With experience both as recruiters and marketers, we know exceptional talent when we see it. No matter what your ultimate decision is, you can be confident it will be a good one.
7. Client interviews
We’ll facilitate the scheduling of interviews between relevant stakeholders at your organization and the talent to make the marketing executive search process go as smoothly and effectively as possible. If you need any assistance crafting appropriate questions or evaluating answers, we’re happy to provide our experience and support to make the most of your interview time and help ensure you’re making the best choice.
8. Reference checks
The best way to judge an individual’s future potential is by examining their past. That’s why our search methodology and performance process includes due diligence to check candidates’ professional references. Our rigorous system ensures the references are reliable and provides you a better perspective of candidates’ histories of professional success and ROI growth. There are no unpleasant surprises, and you can be confident in your selection.
9. Post interview evaluations
Once you’ve had the opportunity to interview the best candidates and review their references, we’ll help you effectively analyze their strengths and decide who is best suited to the role. We’ll advise on drawing insights from your interview discussions and lend our years of experience assessing candidates at the highest level of marketing to help you make your final decision.
10. Follow-up at pre-determined intervals for the next 6 months
Our work isn’t done when your great new hire starts. We’ll follow up periodically with you and your new marketing executive over several months to make sure everything is going according to plan. We’re not satisfied until you are!

 

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