Your Marketing Executive
Search Ends Here
Your marketing is essential to your sustained business growth. And with the speed at which marketing is evolving, it’s absolutely vital that you have the right people leading it. Do you know the exact qualities of the ideal candidate for your next marketing executive search?
We do. We spend a lot of time getting to know your business, your culture, and your business need--- and we have the experience to identify the qualities and background of your ideal candidate. After all, we’ve been providing marketing executive search services for more than 26 years.
Do For Your
Selecting a new marketing executive sets the stage for success for your entire company, but it’s a difficult, resource-intensive and unfamiliar process. For most organizations, finding a CMO or marketing VP is an occasional occurrence. At MarketPro, we do it every single day.
“I have worked with MarketPro before coming to Old Dominion, and they always do a great job. So, when we were looking for a new marketing leader, we went with the trusted name. They did a fantastic job throughout the search, providing us with a strong slate of highly talented marketers. In the end, Podiak stood out and he is an outstanding addition to our leadership team.”
– Chris Brooks, Senior VP Human Resources & Safety, Old Dominion Freight Line, Inc.
Who do you want steering your company: rock-star marketing innovator or B-player and follower? We know how to find candidates that not only have mastery of marketing and executive leadership, but also bring a fresh perspective and new ideas to the table.
The stakes are too high to risk hiring the wrong person. Turn to the experts in marketing executive search and find the leader you need to grow your business and stay ahead of the competition.
Overcome Your Biggest Marketing Challenges
- Is your team ready to grow, but lacking the right marketing leadership?
- Are the changes in marketing online and elsewhere causing you to reconsider your marketing department’s resources and structure?
- Is there a new opportunity on the horizon that requires expert guidance and leadership?
- Are you using the same marketing strategy that you were five years ago with diminishing results, while the competition pulls ahead?
These situations can all make or break the future of your company. Selecting a candidate who fits with your company culture and provides the leadership you’re looking for is challenging for even the most experienced corporate HR team.
Fortunately, you don’t have to recruit on your own.
We have higher success rates placing executive level marketing talent than anyone in the industry. Why?
- We have the marketing insight and experience to help you determine precisely what skills you need and type of candidate you should be interviewing.
- We take time to vet the best candidates for your strategic needs and corporate culture.
- After 26 years of stellar success, we have woven a strong network with a dedicated results-driven team, proven processes and cutting-edge technology.
The Best Marketing Executive Search
for Your Individual Needs
“We hired MarketPro because we needed a search partner that really understood marketing, product and digital transformation. Ultimately due to their experience, they understand what top marketing talent looks like better than anyone. What we did not expect was how much time they spent understanding us to make sure we found new leaders who are also a great fit for our culture. We are thrilled having Andrew and Geoff as part of our team.”
Wendy Rummler, Chief People Officer at Credit Acceptance.
There is no one-size-fits-all way to ensure a successful search. You have unique capabilities, values, problems and needs. And you need a very specific person who has the skills you require and a mindset that matches your corporate culture and brand.
MarketPro takes time to delve into your company. Our extensive experience as both executive recruiters and marketers allows us to understand the full scope of the position you need filled. Then we leverage that perspective to communicate with A-level marketing leaders in a way few others can, expressing your needs and vision in terms they appreciate.
You get the commitment and time necessary to plan, search for and screen top candidates so you only get connected to the best fits.
“This is not the first time we have partnered with MarketPro. We go back to them for senior-level marketing roles because they deliver at a consistently high level. In the end we had multiple great candidates to choose from for each role. The toughest part was picking from multiple talented professionals.”
– Charles Freund, EVP of Global Sales at FleetCor Technologies
New media channels, technologies and marketing strategies are constantly emerging. Those that aren’t constantly innovating to leverage these opportunities are falling behind. What made a good marketing executive two years ago wouldn’t necessarily guarantee a comparably adept leader and marketer today.
Are you sure your current marketing leadership is staying ahead of today’s marketing trends? Our marketing executive recruiters ensure you have the most relevant and up-to-date knowledge and abilities at your disposal.
Top Marketing Leadership at All Levels
“MarketPro has done an exceptional job of presenting us with A-level candidates to take on this critical role,” states Wimmer. “We couldn’t be any happier with the experience and results the executive recruiting team helped us achieve. It was clear throughout our process that MarketPro’s expertise in marketing consistently added value. We are very excited to have Julia joining our team, we are confident she will make both a short and long-term impact.”
- Harold Wimmer, CEO, American Lung Association.
Our marketing executive search capabilities bring you any kind of marketing leader, from C-suite executives who run the whole show to specialized VPs that bring unique expertise to secure a competitive edge. Whether your need calls for an expert in an established marketing role or a game-changing trailblazer for an emerging role, we can help.
With our advertising executive search, creative executive search, direct marketing executive search, and online marketing executive search services, you can be sure that you find the best candidates for YOUR company and YOUR needs – that also happen to be at the top of their fields.
Our pool of leadership talent is teeming with experts across all industries and around the country. Years of experience in marketing and recruiting have built extensive relationships and networks with the most creative, innovative and dedicated marketers. And you have access to those marketers with MarketPro.
The pace of change in marketing continues to accelerate. Differences between a great marketing executive and a lower-tier leader will manifest exponentially over time. The longer your marketing program goes leaderless or under the direction of the wrong person, the farther behind it will fall (and the harder it will be to catch up).
Don’t wait to put your marketing in the right hands. Our experienced marketing executive recruiters can help you find someone who fits your needs and company, FAST. You’ll save time and resources on a long, difficult search by yourself and get on the path to better marketing sooner. Contact us now about your marketing executive search needs and we’ll get started right away!
Hire Top Marketing Executives from Anywhere in the U.S.
As organizations face the new normal, the need to drive marketing ROI has never been more important. The success of your brand heavily relies on having the best marketing team. Business leaders need to change the way they look at their next marketing executive search. What is the best way to cost-effectively execute your vision? Knowing when, how and where to locate top marketing executives will give you the competitive advantage you need to take your brand to the next level.
Whether your company decides to remain remote, go back into the office or work in a hybrid environment, location will ultimate determine what kind of top talent will be available. MarketPro works hand-in-hand with our clients to understand the needs and criteria to ensure all talent presented is nothing less than top-notch.
Essentially, partnering with an executive recruitment firm with years of recruiting expertise paired with extensive marketing knowledge will help you save time and reduce turnover rates. You will then have the opportunity to build a team with a diverse range of skills to tackle time-sensitive projects that need to be done effectively.
At the end of the day, if you are constantly rehiring for the same executive position, you are more likely to fall behind your competitors and lose the loyalty of consumers. Reducing the risk and finding the right executive the first time is the best solution for a successful organization.
Marketing Executive Search by Location
Marketing Executive Search by Industry
Marketing Executive Search by the Area of Expertise
The Challenges of Finding the Right Marketing Leader
“Our search process with MarketPro was great. The search team worked to understand not only our functional requirements but also to deliver candidates that aligned to our mission-driven organization. Every candidate presented exceeded our expectations and added value to the overall process. That said, we are thrilled to welcome Alana to our team, she is the exact right person to take our marketing to new heights.”
– Amelia Manning, EVP, College of Online and Continuing Education at Southern New Hampshire University
As an executive search person who only focuses on placing senior level marketing talent I hear all the time from CMO’s that they have challenges bringing in the right people. And those challenges come from I’m talking to someone internal to my organization whose very smart, very bright but doesn’t understand marketing. I’m talking to an external partner very smart, very bright they just don’t get marketing and that’s why at MarketPro we’ve built our business hiring marketers and turning them into recruiters.
So when we bring on talent you know that talent has been properly vetted for what are the latest trends in marketing, the latest changes that have happened with in our industry. Marketing has move so quickly over the past 5 years we’ve been able to stay on top of that because we know marketing and have that foundation and we continually train our team on those differences and those changes. So now you get talent that’s vetted properly for your role, be it a direct response role, a digital role, demand gen role, PR role.
Whatever it is you need to bring senior level talent into your organization you’re going to get the right fit because you’ve got the right person doing the vetting. And from there now we are going to take the time to find you the right culture fit, does this person fit with in our organization and understand how to get things done, can they push change at a pace in which the organization can digest it. All those things are very important as we get into the culture of the individual and how that person’s work style fits with the culture of the organization.
How to Seamlessly Integrate a New Executive Position
When it comes to outstanding marketing , hiring great talent is only half the battle. If your business isn’t prepared for a new executive role, the talent you choose most likely won't be effective. As new marketing-oriented leadership positions continue to appear because marketing is changing faster than ever. It’s important for your business to integrate the new talent fast. Watch this video to learn how to prepare your executive team and navigate the corporate politics of new executive power.
How To Avoid Hiring A Bad Marketing Executive
The key to growing your company and increasing revenue relies on having the right marketing executive. In today’s market, what consumers are looking for is changing. Some companies are having to refocus their brand to gain the attention and loyalty of their target market. Brands that can align with their audiences’ values will enable more growth opportunities in the future.
Unfortunately, it can be extremely difficult to work across evolving channels and keep up with messaging if you are constantly hiring the wrong talent. This is when having an executive search marketing firm is highly useful.
Knowing what to expect from your marketing executive and ultimately what is possible is crucial to your search. What are your key performance indicators? Can your executive lead your marketing team effectively? What kind of experience does your next hire need to get to the result?
Placing a candidate with an impressive resume on your team may seem simple. However, non-marketers face the possibility of missing signs in the interview process that would have been a deal-breaker for former marketers who are now focused on marketing executive search.
The reality is, marketers are good at telling a story. You need the knowledge to go into deeper marketing conversations with them to understand how their mind works and impact they are capable of having.
For this reason, MarketPro recruiters have developed a mix of competency and behavioral-based questions specific to our client’s success metrics. We understand what questions need to be asked and what a good answer looks like. All of which could take years if the recruiters do not have experience in both marketing and executive search. Therefore, hiring a marketing executive search firm would be highly beneficial to your overall success at the end of the day.
Finding Solutions for Interim Marketing Executive Needs
Sometimes organizations need solutions that can deliver fast results on a temporary basis. In those cases, an interim CMO with experience beyond what you’d normally hire could be a better choice to reinforce your marketing strategy, align your marketing with today's best practices, and boost your growth fast.
But how do you know when you need an interim marketing leader? In this video we explain the situations that call for an interim executive. We share insights into the best practices of finding interim executive talent and avoiding the most common problems that occur when searching for an interim CMO.
Executive Search FAQs
Answer:We strongly recommend letting your marketing executive search partner take the lead on all matters of compensation discussion and negotiation. That includes salary, signing bonus, benefits, stock options, days off, etc.
Keep in mind that arranging a smooth, agreeable win-win remuneration arrangement is our job. It’s what you’re paying for when you join in the partnership, and something we’ve done hundreds of time. We know how to navigate this sensitive topic and balance personal feelings with business necessities to reach a mutually beneficial agreement. We’ll help you begin your relationship with your new marketing leader on the right foot. You’ll move forward with confidence in the ROI of your hire and they can join satisfied that you value their contribution to your organization.
Best of the Blog
Our top ideas, stories, suggestions and information on executive
recruitment and leadership straight from the MarketPro blog.
Why Your Executive Search Firm Needs to Take the Lead on Compensation Discussions
One of the most potentially contentious parts of marketing executive hiring is, without a doubt, compensation negotiation. A poorly managed conversation about this sensitive topic can easily spoil a great potential hire. But with a top executive search partner in your corner, it’s a discussion that can lead to mutual cooperation and excitement rather than tension and enmity.
When you have a disconnect between the employer and candidate on what’s reasonable, it is valuable to have an independent third party to help everyone find an agreeable middle ground and create a win-win situation. Here’s why:
Taking Advantage of the Experience You’re Paying for
Given the immense long-term value the right marketing leader can provide to your business, a top senior marketing recruitment partner is absolutely worth its weight in gold. As you are making the investment, doesn’t it make sense to get as much ROI from it as possible?
A Third-Party Shock Absorber
Sometimes the compensation talks can become heated and contentious even in the best of situations. Emotions run high on both sides when “just business” clashes with an individual’s livelihood and self-worth.
When you keep your marketing executive search partner involved in the discussion from beginning to end, you get constant access to a buffer and outlet for those tensions.
Thinking Beyond Marketing Executive Salary
You’re no doubt aware that compensation can mean a lot of things beyond flat salary. That includes stock options, days off, performance-based bonuses, sign-on and relocation incentives, work flexibility and more.
Your executive search firm has been in communication with both parties from the start. They should know what factors the candidate values most, and where your limits are from a budget perspective. Depending on the candidate and the state of your business, there may be far more room for wiggle room and compromise than you had realized.
How Important Is the College Degree of Your Next Marketing Executive?
We often get asked: “What kind of degree should we be expecting in candidates when we're looking for a marketing executive?” It’s a good question; a college degree can give some valuable insights into a candidate, but it’s also easy to be misled or put your focus on the wrong variable. When considering an applicant’s education record or setting degree requirements in your job description, you need to weigh a lot of factors in order to get any use of your evaluation.
First off, it’s good to remember that a college education is no guarantee of a strong candidate. If you’ve been in business long enough, you’ve no doubt encountered professionals in all kinds of vocations with a great variety of degrees that were unimpressive at their job.
Similarly, massive success in business and beyond is not gated behind a degree. History is full of successful entrepreneurs and leaders who have little or no higher education:
- 8 Hugely Successful People Who Didn't Graduate College
- 8 Billionaires Who Never Bothered to Get a College Degree
- The College Dropout's Hall of Fame
Still, a degree can be a good initial indicator of a professional’s qualifications. As long as it’s just one of several factors considered, there’s some value to be found in how and where an individual got their education.
Before you start considering or disregarding talent because of their level of college education, you should always evaluate another more important factor: the difference they’ve made for their employers historically. If a candidate has a long career of moving into new roles, improving themselves and driving meaningful, tangible ROI, then they should always be a consideration regardless of which graduation caps they’ve worn.
A college degree will rarely give you much insight into how good of a marketer someone is—even if the degree is in Marketing. Marketing is simply moving too fast for most institutions to keep up; if you started writing a marketing textbook today, it would probably be out of date by the time you got it published.
However, there’s more to being a great marketing executive than simply being a good marketer.
If someone is smart enough to get into and graduate from college, it indicates that they probably have a certain amount of intellectual horsepower, mental fortitude, discipline, creativity, ambition, and a love of learning. These are all key traits that almost any successful marketing executive will have in spades, and you should be looking for them during your marketing executive recruitment.
Featured Video Transcript [Top of the Page]
If you are going out to look for an executive search partner the top things you need to be looking for are most importantly they need to have expertise in the area that your searching out, right, so if I’m looking for a chief marketing officer does the person that’s going to be calling the talent understand and have marketing expertise? Have they done that in their background or have they been a recruiter all their life who’s a really good recruiter but doesn’t understand marketing because in today’s world as fast as marketing is changing you have to be able to engage the candidate in a meaningful discussion about their career and to do that you have to understand what marketing is today.
One of the things you will see today in top executive search firms and firms that are really good at recruiting the best talent is that the talent that is working for them has been there for a long period of time. If you’ve got recruiters and professionals with in their office that have been there for five plus, seven plus, ten plus years, then you’re talking to a firm that’s completed a lot of searchers and done so in a quality way. If you look and find that most of the people inside the firm have been there 18 months or less what is it you’re really investing in as it relates to your search and how do you know those people have had time to be successful and time to build a track record of success. Within the specific firm that you’re getting ready to engage, longevity is very important.
I think one of the big questions you’ve got to ask is your talking to an executive search professional about this being potentially the right partner for you to work with to find top talent and it really is partnership, right, because when you engage that executive search firm they have to be able to one, provide you with the best talent and “B” engage that talent in a meaningful way that gets them excited about your role, and “c” engage your firm and understand how to get things accomplished inside your organization in a way that your organization can digest that. Interviewing, hiring, isn’t normally on people’s plate so how do I make it so we fit that in in a world where executives have very busy schedules. And so the person who is your executive search partners has to balance all those things and at the end of it they have to balance the negotiation so there really is an art and a science to it and you can pretty much tell when you’re talking to someone on the phone if they understand that and have done that successfully.
The number one thing you should be looking for in an executive search partner is their expertise in recruiting executives in your desired niche. For example, if you are searching for the CMO, your executive search partner must have experience in marketing executive recruitment that is very different from IT recruitment, sales recruitment, or any other niche.