One of the most popular and common job interview methodologies businesses consider when evaluating how to interview marketers today is the ‘behavioral interview.’ Behavioral interview questions ask a candidate to describe a scenario they’ve encountered in the past and how they managed the situation. The idea is that if you understand how a candidate has […]
When you make a big business investment into a resource that’s available for a limited time, it’s important to start getting value from it as quickly as possible. That’s true for equipment, partnerships, tools and perhaps most importantly, talent. Interim marketing talent comes in many forms. Flexible workforce solutions for marketing abound, from digital marketing consultants to […]
It’s Tuesday morning. You’re sipping the day’s first cup of coffee and scrolling through the emails that piled up through the night when a key member of your marketing team appears in the doorway of your office. You invite them in. They take a seat, then break the news; in two weeks they’ll be leaving […]
One of the most important–and most overlooked–ways to make sure you’re effectively hiring marketing staff is to sharpen up your job descriptions. The job description is the face of your employer brand. It’s one of the most important methods available for recruiters for marketing positions to market your job and your organization. Great marketers are busy. They’re also picky. […]
With every passing year, business becomes an increasingly global activity. Even small, locally focused firms are influenced by international cultures, supply chains that wrap around the world, and the ebb and flow of global market forces. As we’ve been hiring marketing staff and leadership for the last 20 years, we’ve watched businesses and marketing departments of […]
Re-evaluated your marketing priorities lately? The digital landscape is constantly changing, and it’s all-too-easy to miss a valuable opportunity–or overcommit to an outdated channel or tool. As a digital talent agency we frequently encounter potential clients that are “just a few years” behind digital–which of course means they might as well be a century back. […]
Relocation is a tough sell to almost any professional–even if you’re offering them a high-paying job at a prestigious brand. If your location isn’t exactly a dazzling hotspot destination, attracting the best out-of-town marketing talent becomes even harder. No matter how much you love about your city, it’s difficult to overcome the reputation it might […]
Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll no more. And as I experienced it, I had a sobering realization: a […]
Remote work is on the rise across the board, and for a good reason. But if you think your next Chief Marketing Officer executive search should be for a virtual leader, you should probably reconsider. The Impact of the Digital Workplace on Marketing In the U.S. alone, about 25 million professionals will work mostly or […]
The heads of marketing at several major brands recently made vocal commitments to diversity, putting both their strategy and money behind a business philosophy that will pay huge dividends to their companies. Just last year, the CMOs of tech giant HP, telecom corporation Verizon, and food brand General Mills established requirements that their marketing agencies take certain […]
Build a Stronger Marketing Team with Marketing Staffing
Marketing is evolving at an increasingly rapid pace. If you're not staying on top of the latest technology, strategies and media channels then you're at immediate risk of falling behind the competition. Hiring the right marketers is essential to keeping up with this rapidly changing industry.
In such a volatile field, you need the best available marketing talent at the helm when it comes to making decisions and working on high-priority projects. A marketing staffing firm can provide you with those rare individuals when you need it most.
How to Find the Best Marketers
Average marketers are actually fairly easy to come by if you have a competent HR/hiring department that knows where to look. But if you want to secure a persistent edge over your competition and ensure you're not falling behind without even noticing, you need great marketers: not good or average ones.
What's the difference? It can be difficult to tell, at least at first glance. Often what distinguishes an exceptional marketer from an average one is an accumulation of small but significant traits that allows them to consistently outperform their counterparts.
For instance, two designers might have comparably excellent graphic design skills—but one of them meticulously creates art with a tested and proven methodology, operates under the latest industry best practices, and nimbly interacts with her colleagues to maximize the effectiveness and integration of her own efforts into the work of others. One is obviously better than the other, but discerning the difference just by comparing their pretty pictures will get you nowhere.
The other challenge of hiring great marketers is that most of them are already employed, and those that aren't are usually snapped up quickly. In order to get them you must be able to act fast when the opportunity arises and know how to lure them away from current jobs to your company.
The Economic Solution
The best way to find and entice top marketing talent is to have someone on your side who understands marketing and recruiting with great and equal capability. People like this are hard to come by—few HR professionals or hiring managers have the thorough marketing experience necessary to really understand marketing. Fewer still are able to keep up with its changes or communicate with marketers on a level they understand.
Marketing staffing offers an affordable way to make that expertise yours. A marketing staffing agency can respond to you marketing needs more quickly and cost efficiently than anyone else. And we ensure that only the top level of qualified candidates reach your desk, so you don't have to waste time considering marketers that aren't a good fit for you.
Talent for Any Need
Marketing has a hand in almost every industry in some way, and ranges in role from small direct-mail awareness drives to massive, state-of-the-art digital multichannel campaigns. Whether you need a full-time creative subject manager expert to add their knowledge to the team, or a short-term project manager to step into chaos and take charge over a dysfunctional department, we can help.
Marketing staffing provides a solution when you quickly need talent to shore up a weakness is your marketing department or to provide backup on a project that's out of your current capabilities. Any field, any level of position, any length of time.
Our Approach to Marketing Staffing
At MarketPro, we understand marketing the same way marketers do. Our secret is simple: we're marketers ourselves. Our experienced staff comes from backgrounds in all aspects of marketing. What does this mean for you?
- We comprehend your marketing needs in a way few others can. We understand the problems you're experiencing and can speak to you about them on a level you understand.
- We speak marketer. This allows us to better identify top marketing talent communicate with it on a familiar level. We even know how to convince them to consider your position when they're already happily employed. This leads to strong relationships with dynamic, innovative and results-driven individuals that we can then introduce to you.
- We are able to accurately convey your marketing needs to interested candidates, and present to you and honest perspective of their capabilities and skills. This ensures we match you with the best possible fit out of a pool of qualified candidates.