Whitepapers

Will You Stay on Top in 2019? There’s no universal “perfect formula” for a CMO right now. What works best will depend on an organization’s structure, culture and market. But given current trends in technology, marketing, and business as a whole, there are a few capabilities that will be universally essential for a head of […]

Maximize ROI While Elevating Your Marketing to New Heights At the executive level, the difference between a B player and an A-level leader will fundamentally add or detract from your bottom-line and overall enterprise value. Don’t leave your marketing in the hands of a mediocre marketing executive. A clear understanding of the exhaustive costs of a subpar […]

Get It Right the First Time Onboarding a successful marketing executive is a shared responsibility between the company and executive. Both must proactively take charge in making the onboarding process a positive experience. Whatever side you’re on – make sure you’re fully prepared to make the transition a seamless one!

Place Your Business at the Forefront of Innovation Now The biggest challenge organizations face with martech is not only identifying the right technology to adopt, but finding the right people with enough expertise to manage and support them effectively. In a world where keeping up with innovative tools is key in fostering long-term growth, how […]

Maximize ROI, Results, and Efficiency More than ever is demanded from today’s marketing departments. When you need some extra capacity to make ends meet, should you turn to contract marketing staffing, freelancers, your agency, or some other flexible marketing workforce solution? This comprehensive flowchart will help you make the best decision for your needs. Download […]

Stock Your Digital Team with Top Talent Great marketing begins and ends with great digital marketers. But unless you know exactly what to look for, it’s difficult to differentiate the good from the great and feel confident you’re making the right choice. Don’t risk making a poor hire; download this interview guide specially designed by […]

Is Your Marketing REALLY Working? Exceptional marketing doesn’t come cheap. Shouldn’t you feel confident that your investments are paying off? As marketing becomes more and more complex, it becomes harder and harder to tell whether you’re heading in the right direction. Download our guide to get the peace of mind you need–or an alert that […]

Get a Head Start Your marketing department or agency needs to evolve and adapt to new technology, trends, and tactics to stay ahead. You must be proactive about adding the right skills to your team to equip your business for the marketing environment of tomorrow. Whether through hiring marketing staff, training your current team, or integrating […]

Take Control of Video Video is one of the best ways to engage your audience, and technology is constantly providing marketers with new ways to drive video ROI. Instead of putting video content in the hands of an agency, take control yourself with this complete guide to starting a video marketing program that is affordable and […]

Your Shortcut to Grading Your Marketing From the bird’s eye view at the top of business, it can be difficult to get a practical understanding of how well your marketing department is functioning. If you need a quick big-picture of your marketing’s performance, simply complete this checklist specially designed by top marketing recruiters. In 20 minutes or […]