Lots of talk about diversity in organizations. At the end of the day, why is it importan,t and how do you get a diverse team without ever sacrificing quality of hire?
The most important part of your process is to hire the best possible candidate for every open position. In addition to having top talent in every position, you want a workforce that represents your customers, so you are making decisions from a place of a broad spectrum of knowledge. This requires diversity across your marketing team. You only need to look at what happened to Bud Light to see what happens when you have too many individuals from a similar background in one room.
MarketPro our policy is to present at least one woman and one diverse candidate per search. If you do this across all your hiring needs and then hire the best candidate, you will end up with a highly performing diverse team that enables your company to grow. We know how valuable a wide variety of voices and perspectives at the table can be to help corporations improve flexibility, resilience, and innovation. MarketPro is proud to support our clients’ supplier diversity initiatives as a Woman-Owned Small Business that employs and recruits an extremely varied pool of incredibly talented marketers.
Woman-Founded and Operated
MarketPro was founded in 1996 by Melissa Van Rossum, a career marketer who always dreamed of being in business for herself, and after getting frustrated by hitting a glass ceiling in corporate America, this was all the push she needed.
Today, MarketPro powers on with Melissa as the CEO. But we’ve also taken her experience as valuable lessons about the importance of a diverse staff, and now benefit from the hard work and guidance of a diverse team at every level of our organization.
We are proud to be recognized as a Women Business Enterprise by the Women’s Business Enterprise National Council (certificate number 005117157) and Supplier Clearinghouse (certificate number 15040139). The United States Small Business Administration also recognizes us as a Woman-Owned Small Business (certificate number W030134).
Small Business, Big Reach
We’ll be the first to tell you we’re not the largest executive search firm out there, but we also understand that bigger doesn’t mean better. Moreover, we firmly believe that our size contributes to our overall success as an extremely nimble organization that provides faster, better-quality results than you’ll find anywhere else. It certainly doesn’t hold us back from engaging top talent from around the country or providing results to global Fortune 500 companies.
Our Talent
MarketPro is committed to finding and recruiting the absolute best marketers for the job period. We go to great lengths to offer diverse candidate slates to all our clients for every talent search, whether it be a Chief Marketing Officer Executive Search or other marketing executive recruitment. That includes at least one woman and one person of color. This provides our clients with a broader array of diverse marketing talent so they can consider all their options and ultimately select the candidate that’s the absolute best fit for their business.
Our Team
Just as we recognize the value diverse suppliers and talent bring to our clients, we also understand how important it is to have a broad spectrum of perspectives and experiences contributing to our business. When it’s time to add members to our staff, we consider only the best possible candidates and utilize the same standards for our internal candidate slate as we do for your clients. The MarketPro team comes from a variety of backgrounds and is heavily comprised of expert women and minority marketing executive search professionals.