Depending on which way you're heading, Louisville serves as either a "Gateway to the Midwest" or "Gateway to the South." Its strategic central location and position alongside the Ohio River make it a vital transportation hub in the heart of the country.
Driven by trade and several major players in the healthcare industry, Louisville's economy is also famous for hosting a large number of small businesses and entrepreneurial startups. It's an excellent place for marketers to get a foot in the door of a business and help it grow. And of course, for bourbon lovers there's no better city to call home.