A famous Southern city, Memphis is located directly on the Mississippi river and forms Tennessee's largest with a population of 1.3 million people. Its economy is powered by the transportation, shipping, utility, manufacturing, healthcare, and real estate industries, and many marketing career opportunities reside in those verticals. But the city is also very friendly to small businesses and is a hotbed for entrepreneurs, Memphis' central location has been key to its development as an urban center and business core. It is home to nine Fortune 500 companies headquartered in the metropolitan area. The metro area is intersected by five major freight rail lines and two interstate highways. The city's direct access to the Mississippi river adds river barge traffic and cargo to its shipping industry abilities. In addition to career opportunities, marketers will also find the city's famous music and arts culture and cuisine a big draw.