Marketing Coordinator Contract – Reston, VA

MarketPro, the leading marketing executive search firm has partnered with one of the largest technical societies dedicated to the global aerospace profession. As a leading Aerospace Publisher, they serve a diverse community of aerospace professionals and organizations. Due to significant growth, we are in search of the next Marketing Coordinator to elevate our marketing and overall brand to the next level.

Basic Purpose:

  • Administer and maintain headquarters email marketing system to support the growth of the organization’s products and services and the expansion of its outreach programs
  • Assist with promotional deliverables through e-channels (e.g. web, email, social media, etc.) by combining strategic methods, planning, and ongoing optimization
  • Participate in ideation brainstorms to identify emerging opportunities for promoting products and services through online, mobile, social marketing, and new technologies
  • Prepare marketing activity reports and metrics for measuring program success

Accountability:

Email Marketing

  • Design HTML emails that are graphically appealing and format email templates for promotions
  • Implement an effective email strategy including audience segmentation, testing, optimization, and messaging
  • Set-up, test, and deploy automated campaigns
  • Work with internal editors and marketing staff to review/edit for consistent voice/messaging, and coordinate, send, and track all promotional emails
  • Monitor email performance and generate analytics reports to assess delivery and campaign efficiency
  • Manage the Institute’s email calendar and scheduling

Digital Strategy

  • Manage and track online advertisements and promotions
  • Assist with lead acquisition, and help develop digital campaigns that will nurture and grow relationships

Reporting and Analysis

  • Produce regular traffic and commerce reports from Google Analytics and AdWords for measuring the effectiveness of promotional efforts

Project Coordination

  • Facilitate and monitor project requests from internal clients within a project management system

Position Dimensions:

  • Produce all work consistent with company branding and style guide
  • Ensure projects achieve the desired results and are completed in a timely manner and within budget
  • Work with multiple cross-functional teams (i.e. Design, Communications, Web, etc.) to assist with project management

Education:

  • Bachelor’s degree with a preference for marketing, communications, or related discipline

Requirements/Qualifications:

  • 1-3 years of email marketing experience (Informz experience a plus)
  • Experience working with email marketing automation systems
  • Demonstrate exceptional written and verbal communication skills
  • Solid understanding of the principles of email design
  • Ability to quickly learn new software, systems, and processes
  • Moderate proficiency with HTML
  • Superior project management and organizational skills
  • Strong attention to detail
  • Have a naturally positive attitude, strong work ethic, and ability to be self-reliant
  • Good listener with the ability to accept and apply constructive feedback

Additional Skills:

  • Google Tag Manager, Analytics, AdWords, and Content Management Systems (CMS) experience preferred
  • Promotional copywriting experience preferred
  • Proofreading and editing experience preferred
  • Experience with research using data analytics software preferred

posted by Melissa Van Rossum

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This is a contract position.