Director of Global Marketing, CPG – Danbury, CT

A leading global consumer goods brand has joined forces with MarketPro to locate an effective Global Director of Marketing. Based out of Danbury, CT,  our client has been a staple in households around the world for over 100 years. Throughout its history, our client has continued to innovate and create new products that meet the ever-changing needs of today’s consumers.

The Global Marketing Director is responsible for leading and establishing the strategy behind the business and marketing plans of a developing category to achieve profit, sales, brand, and share goals. He/she will be charged with increasing ROI long-term in this marketing executive search through effective leadership with a clear corporate strategy, thought leadership, branding, intercontinental marketing plans, and more.

Responsibilities:

• Lead a major category, including reporting to the leadership of business performance, issues and opportunities
• Engages the organization in the development of the Business Plan and Marketing Plan that engages our colleagues, customers and consumers and creates a competitive advantage
• Leads a team of Marketing professionals to develop and deploy the Marketing Cycle Plans (portfolio, packaging, pricing, and distribution) in line with the category strategy
• Leads and develops 3 years Strategic Plan (“plan on a page”) in line with company priorities
• Leads and shapes the 3 year Product Cycle Plan
• Develops the Annual Marketing Plan – Collaborates closely with global colleagues to ensure a holistic category business plan is deployed to the organization. This includes global marketing strategies, media guidelines, new product development, pricing strategies, visibility and distribution guidelines.
• Proactively identifies trends/risks to delivering the plan and helps lead and drive corrective action
• Provides full transparency to leadership on key issues as they impact business performance and company goals
• Proactively assesses & assertively responds to market changes
• Understands competitive intelligence and changing market place dynamics to input into global strategies
• May also perform additional duties as assigned

Requirements:

• 4-year college degree (Marketing / Business Administration preferred); MBA preferred
• 7 years of marketing experience including brand development, strategy, planning, 4P (pricing strategy, distribution, product and visibility) development and execution including new product development
• Min. of 7 years (CPG preferred) business experience with at least 5 years’ marketing leadership experience on global brands
• Min. of 7 years’ experience in influencing all levels of a global organization
• Critical working relationships internally include Integrated Supply Chain, Commercial, R&D, Finance, and Legal. External engagement with agency partners as required
• Diverse experience across multiple countries
• Outstanding coaching and people leadership capabilities
• Experience in leading strategy development in line with corporate strategic direction
• Understanding of modern and traditional trade channels
• Agency Management – Experience leading an RFP process, agency assessment, evaluations and ongoing agency management.
• Strong understanding of Consumer Insights and Research
• Outstanding written, verbal and presentation skills