How To Build Your Personal Brand With LinkedIn Stories

marketing staffing agency

As a marketing professional, showcasing your accomplishments and expertise is crucial to your personal brand development. The choices you make and how you present yourself is how your brand will be perceived. Now more than ever, you need to build trust and boost your reputation if you want to further your career opportunities. However, the switch to remote work and the decrease in face to face interactions has made it easier for even the best talent to fall through the cracks. Therefore, as the leading marketing staffing agency, we recommend candidates become more strategic with their personal branding choices. How do you want your brand to be perceived? What makes you different? Who are you and what is your story? Defining your goals beforehand will help you measure your success more effectively.

The go-to network for most professionals who want to improve their personal branding is LinkedIn. Fortunately, over the past few months, LinkedIn has offered another great tool to improve candidates’ branding abilities. You now have access to post stories on your page. Stories are quick 10-second videos on whatever topic you like and it will disappear after 24 hours. This feature first gained traction on Snapchat and slowly made its way onto other well-known channels like Facebook, Instagram, Pinterest, and LinkedIn. Needless to say, how you use LinkedIn stories can shape the rest of your career opportunities. With years of experience, MarketPro, the leading marketing staffing agency has highlighted the best ways to use LinkedIn Stories to improve your personal brand.

Marketing Staffing Agency Tips For Building Your Personal Brand On LinkedIn Stories:


Aside from updating your experience section on your LinkedIn profile, stories are a great way to showcase your accomplishments. You can highlight your promotions, awards, partnerships, or even the strategies that helped you overcome obstacles in your career. By posting a video of you talking about your big win or a picture of that moment, your connections will be able to click and see content easily and quickly. To make sure you get the most out of your post, you should always strive to continue the conversation with your network. By responding to comments or giving advice based on your experience, you will build a better relationship with your network and improve your overall branding.


LinkedIn is the best platform to share all your career accomplishments and failures. Telling your story can help others relate better to you or inspire them to reach for their goals. The more you share the closer you become with your network. In the past, many users have shared their experiences through their posts. While this is still effective, the challenge you must overcome is to get your network to read your post. Even if it consists of shorter paragraphs, the reality is most people will only read your story if it has a compelling image. By posting stories, you can add filters and emojis that will help gain and retain your audience’s attention better. As a result, it allows you to inspire others by deepening your connection and showing your vulnerability.

Show The Real You

While LinkedIn is a powerful tool many companies and executives use to get to know you, you don’t have to be formal all the time. Peeling back the layers and showing your true passions and interest is a great way to connect with your audience. More often than not, most viewers will find the diversity within your content more relatable, less curated, and authentic. However, marketing professionals should strive to make every content valuable. What apps do you use to stay positive? What is your work schedule like? How do you manage your kids and work at home? Ultimately, many people are struggling with remote work. Sharing your tips and giving them a behind the scenes look into your daily life can build a community that will boost productivity and motivation.

As the leading direct marketing executive search firm, we have worked with many great marketing professionals. The one thing they all had in common was their ability to personally brand themselves as top leaders. It helps recruiters and executives understand who you are as a person and how well you will fit into the company’s culture. It also gives you a chance to truly express yourself and show off your expertise. If you are looking for better opportunities, having specialized marketing recruiters in your network is the best way to put your foot in the door. By consistently sharing your stories, recruiters will have you in their minds when searching for the best fit. In the end, building your personal brand is the starting point for better opportunities. Therefore, it is highly recommended that marketers continue to use new tools to better present their capabilities and accomplishments.

Author:  Melissa Van Rossum