Businesses have been trying to get ahead of the financial effects of COVID-19 for the past couple of weeks. There are no doubts companies will struggle in this tough period. Nonetheless, we know our country will come through this stronger than ever. Those companies that continue marketing their products and services will recover quicker. MarketPro, the top digital marketing staffing agency sees now as a time to get ahead of your competition by adding flexible resources in the form of remote marketing talent on a contract or interim basis.
In the article “What The Coronavirus (COVID-19) Means For Marketers,” Niel Patel, marketing expert, shared these graphs on the decline in organic traffic and conversion growth.
Image source: neilpatel.com
Image source: neilpatel.com
Based on what is going on in the market, it is easy to understand why some industries are doing better than others. If you are in a strong company with a positive balance sheet, you have the opportunity to be brave where others are fearful. This will lead to market share gains as we return to normal.
MarketPro is seeing a lot of companies cut costs and waiting out the outbreak. However, we also see others reacting with courage both in industries that are doing well and in industries that are being threatened at this moment. The smartest companies are using this opportunity to get ahead.
As the leading digital marketing staffing agency, we have already shifted clients and our contract talent over to 100% remote work. Additionally, we are moving forward with marketing staffing and marketing executive search interviews virtually. We have completed the entire hiring and onboarding process with both marketing contractors and marketing executive searches via Zoom. The fastest way to get work done is to add flexible contract workers who can just as easily work remotely as they can be on-site.
To quote Warren Buffett, “Be Fearful When Others Are Greedy and Greedy When Others Are Fearful”.
History tells us that those who are bold in difficult times will grow rapidly as the market recovers. Companies that recognize the value of accelerating their marketing during difficult times are able to recover much more quickly as the market normalizes. If your company is pulling back, that could prove problematic if your competition is continuing to invest in marketing as you are cutting off communication with your future customers. If you are not reaching out to, communicating with and messaging your customers, someone else is.
As an organization that has been in business for 24 years and made it through the recession of 2001 and 2008, this is the best time to invest in marketing. Specifically, firms should focus on digital marketing as everyone is online from their homes these days. People are online now more than ever. Reality is whether you are looking for a CMO, a VP Digital Marketing or junior level contractor to run campaigns, top talent can work from anywhere.
While MarketPro has seen a couple of searches be put on hold and the flow of new searches has slowed down due to the Coronavirus, we are motivated by the fact that more and more businesses understand that great marketing is essential during challenging times. Marketing strategy and execution all need to be adjusted, but cutting your team or budget is a big risk.
MarketPro works alongside each client to craft an arrangement that will meet the needs of the company as well as the budget. Our recruitment team finds the top remote marketing talent or marketing contractors that understand how to pivot strategy and execute with results to steer your company in the right direction. A contract-based marketing talent tends to be a perfect alternative in challenging times because you have the expertise you need to succeed but without the commitment of a full-time hire.
With all the long-term benefits, it is wise to make sure you are maximizing your current marketing investments. When the market is down, so is the competition. This is your opportunity to strike and gain market share.