All posts by: Bob Van Rossum

About Bob Van Rossum

Bob Van Rossum is the President of MarketPro, Inc. You can reach Bob at Bob@marketproinc.com. Connect to Bob on LinkedIn.

As 2018 comes to a close, it’s time to gear up and look forward to the upcoming year. For many marketers, the New Year is a time to start setting resolution ideas and initiate a career transformation. If you’ve been contemplating a job change, the final few months of 2018 is the perfect time to […]

Walk into the MarketPro offices on any given morning and you’ll that see we are big fans of Starbucks. So, we found it interesting that in an internal letter sent to employees, CEO Kevin Johnson stated that Starbucks would be making major changes to its organizational structure. In the letter, Johnson states, “we must increase the […]

The CMO role has evolved tremendously over the past few years. In addition to leading marketing, the marketing executive today must be able to drive ROI for the business – requiring a more advanced skill set than before. As CMO executive recruiters, we talk to many marketing professionals who have aspirations of becoming a CMO, […]

Working with recruiters for marketing positions can truly make a big difference in your job search and the overall hiring process. It can be incredibly valuable in exploring a wider range of opportunities to find the job you want and drive your marketing career forward. The support of a marketing recruiter means that you have someone in […]

Many companies today are spread out across different cities, states, and even countries; with a majority of their employees working from home. Thanks to technology and collaborative tools, it has never been easier for professionals to work from any location. In 2017, nearly 3.7 million employees (2.8% of the entire U.S. workforce) worked from home at […]

We’re approaching the end of summer and the last quarter of the year – one of the most crucial times for many businesses. As a marketer, it’s likely time for you to gear up and work extra hard to make sure you hit those KPIs and meet your goals. However, you can’t forego the feeling that […]

When discussing marketing talent modern organizations need to move their businesses forward, Millennials have been in the spotlight for quite some time. However, the attention is now shifting toward the generation that succeeds them – Generation Z. Digital marketing recruiters know companies must drive and ingrain digital transformation into every part of their business. Marketing, […]

LinkedIn is more than a social networking site – it’s an incredibly powerful tool to attract the likes of employers and marketing headhunters. An impressive LinkedIn presence is mandatory if you want to grow your career and personal brand. It can be one of the most powerful assets for professional development and new opportunities. When used properly, you can […]

Marketing is the most critical function of any modern business. CEOs who have a top CMO are able to grow their top and bottom-line and frankly, have a lot more job security than those whose marketing leaders are B-players. There is great pressure for organizations to hire A-level CMOs during a time where competition for […]

When your job search drags out longer than expected, it’s difficult to stay motivated and keep pushing; especially when you constantly face silence and rejection from the other end. As a marketing recruitment agency, we know the job search process takes quite a bit of time and effort. However, it’s important to remember that your hardship isn’t […]