Bob Van Rossum, MarketPro President

All posts by: Bob Van Rossum

About Bob Van Rossum

Bob Van Rossum is the President of MarketPro, Inc. You can reach Bob at Bob@marketproinc.com. Connect to Bob on LinkedIn.

As digital marketing recruiters, we see far too many executives in the C-suite make common mistakes that need to be avoided if your organization is going to be successful. Unfortunately, these preventable mistakes have long-lasting negative impacts on your business and your bottom line. C-level executives, especially CMOs, face many challenges as the pace of […]

The role of the modern CMO is constantly changing, in parallel to the rapid developments that occur in the marketing space. As marketing headhunters, we know the CMO role isn’t easy – as the impact CMOs have on business success is becoming more prevalent than ever. However, the title also comes with great opportunities when given to […]

Marketing is in a continuous state of transformation as the impact of digital and technology is more prevalent than ever. And no one is in a better position of leading an organization toward innovation by effectively integrating digital than a truly modern CMO. But marketing leaders must also continue adapting and evolving alongside the constant changes. […]

As experienced marketing headhunters, we see many candidates going in for interviews encounter behavioral interviews. Whether these candidates come from digital, e-commerce, brand or any other backgrounds, we find that our clients frequently conduct behavioral interviews. This is one of the most common job interview methodologies employers use to evaluate talent. While behavioral interviews have […]

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and with reason). With major social media networks like Instagram growing at such a rapid pace, it’s hard to ignore the impact social media has in […]

In case you’ve somehow missed out on all of the buzz surrounding artificial intelligence (AI) over the past year, there’s no doubt it is certainly set to make a meaningful impact for both businesses and marketers in 2018. And as digital marketing recruiters, we’re aware of the uncertainty marketers may have in the confidence of their […]

The competition for top marketing talent is undeniably evident and cutthroat in today’s digital space, pushing CMOs to evaluate their organizations and gauge how to attract top of the line marketers. Companies across all industries are determined to recruit only the best of the best to stay ahead. Top marketing recruitment agencies know that the demand […]

Any seasoned marketing executive is more than likely familiar with a job interview process and different types of interviews out there. However, one specialized kind of interview has been on a notable rise in the marketing executive search world: the case-based interview. When organizations conduct a marketing executive search, they look for candidates who are able […]

The marketing landscape continuously evolves at a brisk pace, leaving digital marketing specialists with no choice but to keep up in a highly penetrated industry. Such demanding circumstances can be overwhelming for even the most experienced marketers – with so many distinct disciplines, it’s impossible to be an expert in each one. So, how do […]

The structure of a successful marketing team is continuously evolving, as traditional roles evolve to take on the transformation of innovative technology and tactics in the digital space. 2018 is just around the corner, and will continue to alter the makeup of a “complete marketing team” for any given business. What are your brand’s resolutions […]