Bob Van Rossum, MarketPro President

All posts by: Bob Van Rossum

About Bob Van Rossum

Bob Van Rossum is the President of MarketPro, Inc. You can reach Bob at Connect to Bob on LinkedIn.

The growing dependence marketing has on technology has created a space where marketers are compelled to develop new skills that are aligned with the rapid growth of the digital world. Whether you’re looking to jump start your career or wanting to brush up your skills to keep up with the transformation of digital marketing, there […]

Over the last few years, the corporate world has seen new C level titles popping up as the business world is experiencing rapid change. A new Chief _________ Officer title seems to emerge every few months. Some of those executive trends have had staying power, while many more faded into obscurity and irrelevance. The Chief […]

Remote work is on the rise across the board, and for a good reason. But if you think your next Chief Marketing Officer executive search should be for a virtual leader, you should probably reconsider. The Impact of the Digital Workplace on Marketing In the U.S. alone, about 25 million professionals will work mostly or […]

The year is 2017. We have self-driving cars, virtual reality headsets, and a world of information and entertainment in our pockets. With the push of a button you can have a personal driver arrive at your location and ferry you around town, or have any of millions of products delivered to your door in days–if […]

Update: Want to be a 39 year old CMO? Check out our updates on how to increase your chances of catching that big break you want sooner than later. Picking up the phone when the right people call could mean the difference between years more at your current job and a move to a higher-level marketing […]

Here’s an all-too-common situation. A new Head of Marketing is brought into a stagnating organization from a confidential marketing executive search. Bravely adopting the new responsibility, they jump straight into overhauling the marketing department. They audit the budget and reallocate resources towards the ROI factories. They streamline internal processes and workflows. They restructure the org chart, […]

As an executive marketing recruiter, there’s one critical error I’ve seen happen time and again when businesses choose to hire a new VP or Head of Marketing and Sales. It’s a critical ROI-killing oversight that stunts growth and holds businesses back from fulfilling their growth potential, and yet it’s nearly ubiquitous among any organization choosing to fill this […]

As a marketing executive recruiter, I often get asked: “What kind of degree should we be expecting in candidates when we’re looking for a marketing executive?” It’s a good question; a college degree can give some valuable insights into a candidate, but it’s also easy to be misled or put your focus on the wrong […]