Bob Van Rossum

President - MarketPro

Bob Van Rossum has been a leader in the executive search industry for 24 years. He has placed Directors and Chief Marketing Officers and everything in between, in every marketing discipline and within every industry.

Currently he is responsible for general management of MarketPro and leads our most senior executive level placements. As President, Bob is responsible for overall strategic direction, growth, hiring and employee management. Under his leadership, MarketPro has experienced consistent growth, earning the distinction as the go-to search firm for marketing executives.

Bob Van Rossum


Bob has personally led and completed over 500 searches and led teams that have completed another 700+. Bob’s focus has always been on finding a win for the client and a win for the candidate. Overall, CMO tenure is the shortest in the C-Suite, Bob has led MarketPro to be uniquely positioned to solve that problem and create new hires for our clients that have a lasting impact on their businesses.

500 +

searches completed personally

700 +

searches completed in teams

With a major focus on working with PE-backed companies and top brands, a partial list where Bob has placed executive level marketing talent includes: American Lung Association, AT&T, Autotrader, The AZEK Company, Bank of America, Black & Decker, Boysand Girls Clubs of America, Brookdale, Charbroil, Choicepoint, Citizens Bank, Coca-Cola Company, Colgate-Palmolive, Constellation Brands (Corona / Modelo), Consumer Cellular, Cox Communications, Darden Restaurants, Delta Air Lines, Equifax, Ericsson, FedEx, Fiserv, FLEETCOR, Forest River (a Berkshire Hathaway Company), Georgia-Pacific, Goldman Sachs, Heartland (Global Payments), Home Depot, Intercontinental Hotels Group (IHG), iRobot, Kimberly-Clark, Lenovo, Medtronic, Molson Coors Brewing, Nestle, Old Dominion Freight Line, Pella Corporation, Porsche Cars NA, Publix, Pulte Homes, Realtree, Sabre Holdings, Scotts Miracle-Gro, Southern New Hampshire University (SNHU), The Weather Channel, UF Health Shands Hospital, United Way, United Parcel Service (UPS), VeriFone, Verizon Wireless.

Journey with Market Pro

In 2012, Bob architected and led the largest marketing specific RPO (Recruitment Process Outsourcing) project ever performed in the US. General Motors (GM) fired their media agency and hired Carat (Aegis Media) to take over all their media work. Carat had to open an office in Detroit and hire 250 people in 90 days per their agreement with GM. MarketPro was initially contracted to hire half (125) of the team members. It was quickly apparent that MarketPro was succeeding where other resources were struggling, so Carat added an additional 25 positions to MarketPro’s agreement. When all was wrapped up, MarketPro hired 160 team members for Carat in 90 days, with over 90% retention one-year later. This retention rate was significantly higher than previous and smaller RPO projects that Carat had done with other vendors.

Prior to joining MarketPro in 1999, Bob led Comac's (a direct marketing company) Atlanta facility into profitability. A division of Iron Mountain, Comac is the United States' leading directresponse fulfillment company. When Bob joined the Atlanta facility, it was losing money fast. Within 18 months, he turned it into the top performing facility in the country.

Bob served for five years on the Executive Board of the Atlanta Chapter of the American Marketing Association (AMA) and for ten years on their Executive Advisory Board.

Bob is a graduate of the University of North Carolina - Greensboro, where he earned abachelor’s degree in finance.

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