All posts by: Bob Van Rossum

About Bob Van Rossum

Bob Van Rossum is the President of MarketPro, Inc. You can reach Bob at Bob@marketproinc.com. Connect to Bob on LinkedIn.

Most marketers today expect more from a job than just a paycheck. They want to add value and have a sense of belonging within an organization. Truthfully, a marketer with even the sharpest skills cannot perform to their best ability if they’re not in the right workplace environment. As a marketing talent agency, we know […]

Even in the midst of major developments in technology and digital, content will continue to be a core pillar of effective marketing. This means the demand for qualified content marketers will remain at an all-time high, making the competition in the job market increasingly intense. How do you measure up against the competition when seeking […]

The transformation of the “modern” Chief Marketing Officer has certainly not gone unnoticed over the past ten years, as the role of the CMO has considerably evolved alongside the transformation of marketing in the digital age. From the developments in martech to the rise of social media to the amount of data at everyone’s fingertips, […]

In today’s marketing world, the rise of marketing technology (martech) doesn’t just impact the way organizations adjust their marketing operations, but the way recruiters and employers recruit for top talent. The growth of technology drives the need for digital marketing talent who can move quickly, learn new skills, and implement powerful martech tools and solutions. As marketing technology […]

With the pace at which digital marketing is changing, it’s not surprising that most modern marketing departments today have around 10 to 15 percent of their teams in contract roles as a best practice. This gives digital marketing leaders more flexibility to make changes on their team as new opportunities pop up. What organizations need […]

After you’ve completed a marketing executive search and you’ve found the perfect executive to add to your marketing team, one of the most important things that sets your new hire up for success is the onboarding process. It is one of the earliest measures that efficiently jumpstarts your new employee into productivity. As an employer, […]

Today’s marketing world is a highly competitive space, making it more important than ever for marketers to leverage available resources to truly enhance their careers. Marketing professionals today must take a proactive approach in creating new opportunities for themselves. Those who keep their eyes open, engage with top recruitment firms, and actively employ best practices for […]

In today’s highly digitized world, the value of a marketer who is adept in digital is invaluable. CMOs must make sure they attract, hire, and retain technology-savvy digital marketing talent to keep their organizations on the frontline. The cost of missing is extremely high – those who hire the wrong talent put their own seat in […]

The demand for cutting-edge marketing talent is at an all-time high. The developments in digital have created a vast emergence of new roles in marketing. However, not many marketing professionals have skills quite sophisticated enough to declare themselves as masters of these new disciplines. In order to stay ahead of the curve, marketers must polish […]