As marketing executive search recruiters, we can confidently say: there has never been a more important time to have a top CMO than right now for organizations to continue growing and staying competitive. And yet, the gap between demand for top marketing talent and existing supply is growing every day. About 10 years ago 20-25% of all CMO candidates could be classified as “top-notch”; and now we continuously interview a much larger number of candidates to get to the short list of qualified finalists. In fact, we can estimate that only 10% of marketing executive candidates qualify as A-players.
Video: The Shortage of Top CMOs and What It Means for Your Business
In this video, President of MarketPro Bob Van Rossum, explains why we are facing a shortage of top CMOs today and what constitutes the real difference between A+ and B-player for your overall business growth and customer experience.