Leadership 2022: Adjusting to the New Normal

Leadership

Managing Return to Office with Work/Life Balance.

Work from Home. Return to Office. Fully remote. Hybrid.

The language around work has certainly changed. What is “normal” these days? What is the “new normal”?

How should marketing leaders balance the desire for in-person return to office collaboration with employee work/life balance?

After the past couple of years, employees are used to working from home. This is a benefit that they will not give up easily. As an executive marketing leader, how can you use this new paradigm to your advantage?

In this video, Bob Van Rossum, President of MarketPro, shares how one Chief Digital Officer found an innovative solution to this issue. As a marketing leader, he was able to maximize organizational productivity while allowing employees to keep a good work/life balance.