One of the biggest challenges companies face today is the ability to find the right talent. There are many factors to take into consideration during the marketing executive recruitment process. What kind of marketing experience does the candidate have? Do they have the right marketing expertise? What kind of leadership style do they possess? The reality is, you need the right marketing executive to effectively perform the job.
However, finding a candidate that exceeds or matches the expectations is difficult. Therefore, more and more companies have taken the advantage of borderless recruitment. Unfortunately, as marketing executive recruiters, MarketPro’s team is seeing more push back from top talent to relocate now more than before. This is mainly due to COVID-19 (although other factors contribute as well). Candidates have witnessed their ability to perform their daily functions effectively and efficiently within the comfort of their homes.
As a result, top marketing executive candidates are now actively factoring in remote work opportunities when looking for new positions. Here is what you need to be aware of as you start or continue your marketing executive recruitment process.
What Companies Need To Be Aware Of During The Marketing Executive Recruitment Process:
Part of a company’s success relies on its ability to drive marketing efforts and increase ROI. You must have the best marketing team on your side to achieve this. Fortunately, in today’s market, organizations have the opportunity to build a team with a diverse range of skills from anywhere in the country. This gives you a larger pool of potential top candidates while eliminating restrictions that once prolonged a search. As a result, you will have a fully effective marketing team to establish the best marketing strategy for you to gain more market share.
However, this only applies to companies that are open-minded to remote marketing options. The reality is if you are not offering benefits that candidates are attracted to, your pool of top talent will remain smaller regardless of borderless recruitment opportunities. This is simply the key point all companies must acknowledge. According to a survey conducted by FlexJobs, “65% of respondents report wanting to be full-time remote employees post-pandemic, and 31% want a hybrid remote work environment—that’s 96% who desire some form of remote work.”
This is where marketing executive recruiters see the most disconnect between clients and candidates. While top talent believes remote work should be an option, companies are not always factoring this in their recruitment process. This could cause many organizations to lose out on top marketing executives.
Nonetheless, the ability to offer remote work is based on your industry, working needs, or other situations. Not every company has the luxury to work remotely. However, if you can provide employees with remote opportunities, doing so will increase your pool of candidates and speed up your recruitment process.
Finding a great candidate is completely different from finding the right candidate. There are many top marketers in today’s market that have accomplished and achieved great results. But not every achievement will prove valuable to every industry, job description, or company.
If you have had recruitment troubles in the past, the best solution is to turn to a professional. You need experienced marketing executive recruiters who have extensive knowledge in the field as well as the ability to find top talent. In the end, you now have the opportunity to reshape the way your organization markets to the target audience and ensure your company steers in the right direction.