Here Is Why Employers Lose the Best Marketing Executive Candidates

Here Is Why Employers Lose the Best Marketing Executive Candidates

At MarketPro, we sometimes encounter a situation where the best marketing executive search candidate doesn’t get the job because the interviewing process is not structured or aligned well enough. Although we provide our clients with recommendations regarding interviewing process best practices, we still often see this one mistake that almost always leads to losing the best candidate and unfortunately, to starting the search all over again.

In this video, Bob Van Rossum, President of MarketPro explains what mistake to avoid when preparing for interviewing marketing executives, especially when the interviewing process includes multiple interviewers from various departments and of different seniority levels.

Video: Why the Best Marketing Executive Candidate Didn’t Get the Job


In order to keep your interviewing process better organized and feedback from all interviewers well aligned, consider using an interview evaluation form like the one available in Resources section of our website: