Big Mistake When Interviewing Marketing Executive Candidates

Don’t Make This Big Mistake When Interviewing Marketing Executive Candidates

Interviewing candidates for marketing executive positions is not an easy task. The stakes are high, and to complicate the process, the pool of A+ marketing executive candidates continues shrinking while demand continues growing. This requires a fine balance between moving through the interviewing process fast enough and hiring the right candidate for the job who can be an excellent leader, a true team player, and a cutting-edge marketer to take your organization’s growth to the next level. As a result, many decision makers responsible for the interviewing process make the same mistake over and over again that can (and will) cost your company the right hire.

Your Marketing Executive Search Interviewing Process: What Not to Do

As marketing executive recruiters with 20+ years of experience, we see organizations make various mistakes when structuring the interviewing process for marketing executive roles (and we always do our best to help our customers avoid them). However, there is one particular mistake that can cost you the right hire nearly every time. In this video, Bob Van Rossum, President of MarketPro, explains why this popular approach to a marketing executive interviewing process can be detrimental to the success of your next marketing executive search.