How the Internal Equity Perspective Should Evolve to Hire Top Marketing Executives

For organizations to thrive and grow their bottom line, they must invest in the internal team with cutting edge marketing executives. Employees are your greatest assets, and the competition for A+ marketing executives is growing fast while the shortage of top candidates becomes more and more evident.

As a marketing executive search firm, we are starting to see organizations change how they view compensation for senior marketing leadership roles based on the impact they have on the ROI.

In this video, Bob Van Rossum, the President of MarketPro, explains how the today’s perception of internal equity should evolve in order to secure cutting-edge marketing executive talent in an increasingly narrow candidate market.

How and Why the Views of Internal Equity Are Shifting