What can you do If you are a growing organization and are in need of some innovative and fresh marketing strategies, but the company just does not have the budget for a full-time Chief Marketing Officer? The first thing you should do is contact MarketPro and let us help you find a fractional CMO who can bring the perfect blend of skills and experience to the table to move your company to the next level.
The MarketPro team consists of former marketing executives who use their extensive knowledge and experience of the industry to identify candidates with the skills and experience to fulfill your organization’s needs. Once they have been through our comprehensive vetting process, we introduce them to you for review and discussion about the opportunity.
What Is A Fractional CMO?
A fractional CMO can be the perfect solution to your company’s marketing needs because you do not need to hire them on a full-time basis or bear the financial responsibilities of salary plus benefits. A fractional CMO is a highly experienced marketing executive who works with your company on a part-time, contracted, or project-based arrangement to help further your company’s marketing strategies.
Many have extensive experience that spans several different industries because they normally work with multiple clients at the same time, helping each to develop and implement marketing strategies that align with their company goals. An experienced fractional CMO can help foster an atmosphere of continuous development, help drive strategic initiatives, and help create creative campaigns that will engage your target audience. Additionally, they possess the knowledge and acumen to keep in step and proactively adapt in response to sudden industry shifts while continuing to maintain a competitive position.
What Are The Benefits Of Hiring A Fractional CMO?
Lower Impact On The Company Budget
If your organization needs to significantly upgrade their marketing strategies but the current budget cannot support another full-time executive, hiring a fractional CMO can be a great interim solution. This would bring top-tier expertise to lead your marketing team, which is paid by the job, hour, or other agreed-upon schedule without the added expense of healthcare, vacation, or other benefits.
The Terms Of Hire Are More Flexible
A fractional CMO can be hired on a short- or long-term basis which allows your company to have expert leadership during a project such as a rebrand, the launch of a new product, or implementing a new marketing tool, etc.
They Can Enhance The Skills Of The Current Team
Bringing in a new leader can often help even the most seasoned marketing team by exposing them to fresh new ideas. Also, since each person is different, this new leader may see potential in team members that was overlooked in the past, and they may be able to draw these skills out and help them grow. This can improve the dynamics of the team and help them grow and develop individually, as well as strengthen their cohesion as a team.
Encourage And Enhance Alignment Between Departments
Today it is harder than ever to capture the attention of your target audience, and it requires a precise and well-thought-out plan. Many companies have internal gaps between departments that make it hard for them to implement new tools or company-wide initiatives. A savvy fractional CMO can help close these gaps and improve the communication between departments, fostering unity and cooperation. Implementations and company goals can be achieved much more quickly and with fewer complications when everyone is on the same page.
A Seasoned CMO Can Provide A New Perspective
A fractional CMO that has extensive experience in the industry can sometimes help solve even existing complex marketing issues. They can bring a fresh set of eyes and look at things from a different perspective, or they may have experience with the same or similar issue and can come up with a strategy or solution that will align with the company’s goals.
How Do You Hire A Fractional CMO?
If your company decides that a fractional Chief Marketing Officer would be a good fit, there are a few steps you will need to follow to begin the process including:
Create An Outline Of What You Need This Individual To Accomplish
Define the goals that you would like to achieve while you have the services of the fractional CMO. Whether you are seeking some help on a time-sensitive project such as creating a fresh marketing campaign or implementing a new digital tool, you will need to spend some time drafting up a list of these objectives and the marketing budget that will support each goal.
Create A Job Description
Define what is expected from your fractional CMO with a detailed list of tasks they will be responsible for. Outline the experience required and the specific marketing functions and channels the job will require, along with the details of any specific goals they will need to meet.
Seek Out Talent
If you are attempting to find a fractional CMO that can fulfill the job responsibilities you have outlined on your own, you may want to start with your own professional network. Get the word out to your business contacts, friends, peers; check networking sites such as LinkedIn or contact industry publications to place an ad in their newsletter or on their website.
Solicit Resumes And Hold Interviews
Prepare some questions that will help you determine the most qualified candidates that can successfully meet your organization’s needs and achieve the goals you have set. During the interview process, present scenarios to see how they would handle specific situations and determine how well they fit your company culture. Advance the top candidates to a second round of interviews if further evaluation is needed.
Call MarketPro First
Finding a qualified fractional CMO may not be as easy as you think. If your company is at a pivotal point, you cannot afford missteps or hiring someone who does not have adequate experience to handle the job. At MarketPro, we only place senior-level marketing executives so we are very proficient in what we do.
We understand this industry inside and out, and we can spot genuine marketing talent and differentiate between an expert and someone who is just adequate. Our entire team is made up of former marketing executives, so we know exactly what to look for when you trust us with your needs.
Save yourself and your executive team the time and effort of trying to navigate this process on your own and partner with MarketPro. We can take this task off your “to do” list and deliver fully qualified candidates that can help your company reach or exceed their marketing goals while you concentrate on other strategic initiatives.
Contact MarketPro today to help you locate the perfect fractional CMO who can drive your company’s marketing strategy forward.