All posts by: Olena Eaton

About Olena Eaton

Olena serves as MarketPro Head of Marketing and is responsible for taking our marketing to the next level. Connect with Olena on LinkedIn

Place Your Business at the Forefront of Innovation Now The biggest challenge organizations face with martech is not only identifying the right technology to adopt, but finding the right people with enough expertise to manage and support them effectively. In a world where keeping up with innovative tools is key in fostering long-term growth, how […]

Update: 2018 has arrived and there is additional information available to enhance your marketing  skills. Many marketing professionals will have the opportunity to secure their place at their current company, grow their careers, or move to another high-paying job this year. As marketing and advertising recruiters, we recommend you keep your current skills sharp–and add […]

As a marketer in any field, it’s imperative to stay on top of technological advances and maintain a flexible skillset that can adapt to an evolving digital world. In an industry where being data driven and able to translate your ideas into action tends to drive the most success, adding coding to your stack is a great […]

Last week, a brand that many people probably assumed was obsolete was given a fresh breath of life by embedding itself in the hearts and pockets of millions around the planet. If you’ve seen someone intently aiming their smartphone at an empty sidewalk and flicking the screen, or are suddenly seeing Facebook posts from your mother […]

Big things are happening in the world of search engine marketing. Recent changes by Google and others are fundamentally shifting the way we approach advertising through search–and more adjustments are on the horizon. It’s critically important for any professional who’s part of digital advertising staffing to stay abreast of these changes to deliver optimal ROI to […]

Influencer marketing is exploding in popularity as its value and accessibility to brands of all kinds becomes more and more apparent. But as marketing departments and agencies of all shapes and sizes have started to jump on the influencer bandwagon with bigger and bigger budgets, a very important questions has arisen: “Who should be in […]

Last week Google announced on its Webmaster blog its intention to begin putting more value on a site’s “mobile-friendliness” when evaluating its ranking for a given keyword search. This could have a serious positive or negative impact on your business, depending on which side of the mobile experience divide you fall. About half of all […]

If organic search is a significant part of your digital strategy—and it almost certainly should be—then pushing your SEO responsibilities off to an external entity could be drastically compromising the effectiveness of your search investment and big-picture digital success. Pushing #SEO responsibilities to a 3rd party rather than handling them internally could hurt your… Click To […]

Just a few weeks in, 2016 is already poised to be the biggest year for Virtual Reality technology ever. And like most major tech innovations, that has huge long term implications for digital marketers and technology marketing consultants alike. #Virtualreality has big implications for #marketers of all types Click To Tweet Watch it: Sony says […]