Olena Eaton, MarketPro Head of Marketing

All posts by: Olena Eaton

About Olena Eaton

Olena serves as MarketPro Head of Marketing and is responsible for taking our marketing to the next level. Connect with Olena on LinkedIn

Update: 2017 has arrived and there is additional information available to enhance your marketing  skills. 2017’s right around the corner. The past year has been a chaotic one for marketers; a trend that has no signs of letting up. Many marketing professionals will have the opportunity to secure their place at their current company, grow […]

As a marketer in any field, it’s imperative to stay on top of technological advances and maintain a flexible skillset that can adapt to an evolving digital world. In an industry where being data driven and able to translate your ideas into action tends to drive the most success, adding coding to your stack is a great […]

Last week, a brand that many people probably assumed was obsolete was given a fresh breath of life by embedding itself in the hearts and pockets of millions around the planet. If you’ve seen someone intently aiming their smartphone at an empty sidewalk and flicking the screen, or are suddenly seeing Facebook posts from your mother […]

Big things are happening in the world of search engine marketing. Recent changes by Google and others are fundamentally shifting the way we approach advertising through search–and more adjustments are on the horizon. It’s critically important for any professional who’s part of digital advertising staffing to stay abreast of these changes to deliver optimal ROI to […]

Influencer marketing is exploding in popularity as its value and accessibility to brands of all kinds becomes more and more apparent. But as marketing departments and agencies of all shapes and sizes have started to jump on the influencer bandwagon with bigger and bigger budgets, a very important questions has arisen: “Who should be in […]

Last week Google announced on its Webmaster blog its intention to begin putting more value on a site’s “mobile-friendliness” when evaluating its ranking for a given keyword search. This could have a serious positive or negative impact on your business, depending on which side of the mobile experience divide you fall. About half of all […]

If organic search is a significant part of your digital strategy—and it almost certainly should be—then pushing your SEO responsibilities off to an external entity could be drastically compromising the effectiveness of your search investment and big-picture digital success. Pushing #SEO responsibilities to a 3rd party rather than handling them internally could hurt your… Click To […]

Just a few weeks in, 2016 is already poised to be the biggest year for Virtual Reality technology ever. And like most major tech innovations, that has huge long term implications for digital marketers and technology marketing consultants alike. #Virtualreality has big implications for #marketers of all types Click To Tweet Watch it: Sony says […]

Marketing departments are quickly growing to be one of the weakest links in the security of their companies’ data. Leaders in these operations need to act now to prevent a catastrophic data breech or loss if they haven’t already done so. Today’s marketers have unprecedented direct access to proprietary data about their marketing, company, and […]