Over the past few decades, almost everything related to how companies transact with their customers has completely changed. With every introduction of increasingly advanced digital tools and applications, businesses have had to adapt and adjust their strategies to stay competitive and keep up with the needs and expectations of their customers. Continually delivering a seamless customer experience while reducing the cost of transacting.
Consumers expect to have the capability to perform transactions from the convenience of their mobile phones, such as grocery shopping, banking, and ordering other goods and services. It is more important than ever to have a dedicated leader managing your e-commerce strategy. MarketPro can help your organization evaluate its needs and secure the right talent to take your business forward.
Why You Need An E-Commerce Executive
If your organization engages in any type of e-commerce, such as retail shopping, online auctions, or digital services like video streaming or instant downloads, your customers first impression of their experience will determine whether they come back to your website or move on to a competitor.
A savvy e-commerce executive can ensure your customers have a seamless, user-friendly experience, which will build customer loyalty and drive repeat business. Ultimately, the job of your e-commerce leader is to increase revenue.
What Is An E-Commerce Executive Responsible For?
The e-commerce executive focuses on boosting online sales by improving the experience of the customer during their visit to the company’s website and to third-party sites that sell your product. They collaborate with other marketing executives to create and implement digital marketing strategies that will attract new visitors and increase conversions. Some of their responsibilities may include:
- Ensure the company’s website stays current by managing content and product details;
- Partner with your Chief Marketing Officer to maximize conversion at the bottom of the funnel;
- Develop and implement pricing strategies and offers to maximize online sales and profitability;
- Track and evaluate key data from online sales to refine strategies and improve results;
- Develop methods to optimize user engagement and convert more website visitors into customers;
- Provide effective solutions to customer issues and manage their issues in a timely manner;
- Keep current with industry developments and monitor competitor strategies to ensure your company can maintain a strong market position.
What Are Some Benefits Of Hiring An E-Commerce Executive?
- They provide strategic leadership to ensure your company has a defined plan for online e-commerce growth and innovation;
- They work to enhance the customer’s experience on the organization’s website to ensure satisfaction, engagement, and to generate sales;
- Having a dedicated e-commerce executive will enable your digital online marketing initiatives to become more targeted, which will increase traffic, conversions, and revenue;
- An e-commerce leader can coordinate initiatives across many different departments to ensure projects run smoothly and are completed in a timely manner;
- They will stay abreast of industry developments and monitor the competition’s activities to ensure your organization is ready to make any adjustments necessary to remain competitive in the market;
- An e-commerce leader will seek out opportunities for growth by exploring new markets, improving upon current digital marketing strategies, and investigating or implementing the latest technology;
- They can assist with inventory management, streamlining order fulfillment, and enhancing the efficiency of your e-commerce business to reduce costs;
- Your e-commerce executive can put strategies in place and integrate technology that help to promote and sustain organic growth, handling increased traffic and transactions while providing an excellent user experience.
What Is The Best Way To Hire An E-Commerce Executive?
Hiring an e-commerce executive in-house can be a challenging process because it not only entails identifying potential candidates but also a thorough vetting process because this role requires an individual who has a diverse set of specialty skills. It can be quite difficult for a company to do this unassisted, because determining if a candidate truly has the level of specialized knowledge needed requires a professional who also has firsthand experience with all things e-commerce.
This is where MarketPro can step in and save your organization time and resources. MarkePro is the industry leader in delivering top e-commerce talent in about half the time of other executive search firms.
Why You Should Partner With MarketPro For Your E-commerce Executive Search
Because our team of former marketing executives have over 25 years of experience placing top-tier marketing talent, they know exactly how to separate true e-commerce experts from those who may have just enough knowledge to impress during an interview. The sharpest C-suite hiring manager may miss certain red flags, but only the candidates with the skill set, knowledge, and experience to lead your organization’s e-commerce strategy into the future will make it past the MarketPro team of ecommerce recruiters.
Having a skilled and experienced individual leading your e-commerce strategy is essential to staying competitive in today’s ever-changing market, so it is not worth gambling on filling this key executive position. Trust the specialists at MarketPro to leverage their years of experience and deep industry knowledge for your e-commerce executive search to find the perfect candidate that can take your e-commerce to the next level.