One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more apparent, interest has risen dramatically. In response, the amount of tools, technologies, and marketing automation consultants available to […]
Marketing departments and agencies across the country are already dealing with a burnout epidemic, and it’s not a problem that is likely to abate any time soon. A whopping 80% of marketers claim they feel overworked. And two in three of them expect their workloads to increase. #CMOs, is your team on the brink of mass […]
When you make a big business investment into a resource that’s available for a limited time, it’s important to start getting value from it as quickly as possible. That’s true for equipment, partnerships, tools and perhaps most importantly, talent. Interim marketing talent comes in many forms. Flexible workforce solutions for marketing abound, from digital marketing consultants to […]
Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll no more. And as I experienced it, I had a sobering realization: a […]
It’s probably cliche to call 2017 “The Year of Video.” After all, it’s been an annual platitude among marketers since even before YouTube was a household name. That said, some big things are happening in the world of on-demand video and video production staffing that should make you take another look this year. 78% of people […]
Of all the digital strategies available to marketing leaders in recent years, SEO is undoubtedly among the most complex and enduring. It’s also one of the most potentially lucrative, so it pays to stay on top of any trends that please search engines and web users alike. 2017 comes with a host of new SEO […]
Marketers at any degree need to be innovative thinkers and masters of their domain. But given how quickly marketing is changing and evolving, it’s challenging trying to find what type of marketer your business requires. The process can be resource intensive and unfamiliar-marketing recruiters can guide you in your search. One of the primary considerations […]
Marketing as a field is no stranger to leveraging non-employee contingent workforce solutions for expertise and production capacity. From freelancers to agency partners, there’s a bounty of various flexible marketing workforces to pull from. But with all the different options available, it can be difficult to determine which is best for a given scenario. Two of […]
By now, most of you have already planned out and started executing your digital strategy for the end of the year. You’ve painstakingly laid out the key messages and holiday promotions. You know which channels you want to push on the hardest. Your budgets are allocated where you think they’ll perform best. And thanks to […]
With less than two months left until the end of the calendar year, it’s time to take stock of what resources you have left. By this point most holiday planning and expenditures have already been made. Depending on how their years have gone, many marketing leaders will find themselves with a little margin left over in […]
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