Leading a Marketing Executive Search as a Non-Marketer



How to Evaluate Marketing Executives

Hire the Right Marketing Leader

Marketing is incredibly dynamic and constantly changing. So if you’re a non-marketer like an HR professional, COO or even CEO, how can you identify true marketing talent and leadership during a new executive recruitment?

Watch the video to learn about:

  • The approach and strategy you can take to objectively evaluate candidates, regardless of your own background and area of expertise
  • Essential questions to ask top-performing marketers to determine what’s right for your business
  • The greatest challenge businesses encounter when interviewing top marketers (and how to overcome it)

Secure the Future of Your Business

Strong marketing leadership from a successful marketing executive search is the best way to ensure the long-term growth and success of your organization. Yet most marketing executive recruitments fail–it’s why marketing leaders have the highest turnover and shortest tenures out of any areas of business. Put yourself in the best possible position for a successful hire by watching this comprehensive video guide!