CMOs are responsible for consistent business growth and innovation. If yours isn’t providing that, they could be incurring innumerable hidden costs that affect your bottom line.
Beware the Mediocre CMO
- CMO tenure has almost doubled from decade ago as marketing executives drive more measurable results.
- Longer tenures mean the difference between an A player and a B player has never been more pronounced.
- An underperforming marketing executive is costing you customers and profits.
The Difference between Picking a Good Leader and a Great One Now Will Translate to a Huge Difference Over Time
It’s more important than ever for you to identify and recruit the best possible CMO, NOW. Find out what your average CMO could really be costing you and decide whether it’s time to initiate a marketing executive search with our FREE whitepaper.