There is no one-size-fits-all way to conduct a successful marketing executive search. You have unique goals, values, problems and needs within your marketing department. And you need a very skilled person who has a mindset that matches your corporate culture and brand. MarketPro takes time to understand your business. Our extensive experience as both recruiters and marketers allows us to understand the full scope of the executive position you need filled. Then we leverage that knowledge to communicate with A-level marketing leaders in a way few others can, expressing your needs and vision in terms they appreciate.
When it comes to outstanding marketing leadership, hiring great talent is only half the battle. If your business isn't prepared to find, hire and onboard a critical new role, the candidate you choose won't be effective. As new marketing-oriented leadership positions continue to emerge and digital marketing executive searches become commonplace, it's important for organizations to be able to integrate their new talent as quickly as possible. Read more
Sometimes a marketing leader that's appropriate for the size of your business in the long term isn't equipped to get you on the right path NOW and achieve your short-term goals. In those cases, an interim CMO with experience beyond what you'd normally hire could be a better choice to establish key systems, align your marketing with best practices, and hockeystick your growth in a short timeframe. Read more
‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, have you thought about the holiday season for your team? You’re probably wondering […]
As you move up the corporate ladder, compensation packages change. Knowing how to navigate a job offer at the CMO level gives you the ability to create a win-win for you and your new employer. If you are fortunate enough to be working with a top marketing executive search firm, let them manage the direct […]
As a WBENC-certified, woman-owned business we got our start over twenty years ago because our founder was bumping into a glass ceiling her peers who were men were not. We would not call it a wage gap specifically but more of an opportunity gap. For us, this still impacts how we run our marketing […]
Entering a company as the new Chief Marketing Officer can be intimidating. With an overwhelming pressure to make an impact early on, your first 100 days on the job is a critically important time to set the tone for your tenure and establish the foundation for success. As a CMO executive search firm, we know […]
Walk into the MarketPro offices on any given morning and you’ll that see we are big fans of Starbucks. So, we found it interesting that in an internal letter sent to employees, CEO Kevin Johnson stated that Starbucks would be making major changes to its organizational structure. In the letter, Johnson states, “we must increase the […]
The CMO role has evolved tremendously over the past few years. In addition to leading marketing, the marketing executive today must be able to drive ROI for the business – requiring a more advanced skill set than before. As CMO executive recruiters, we talk to many marketing professionals who have aspirations of becoming a CMO, […]
Marketing is the most critical function of any modern business. CEOs who have a top CMO are able to grow their top and bottom-line and frankly, have a lot more job security than those whose marketing leaders are B-players. There is great pressure for organizations to hire A-level CMOs during a time where competition for […]
CMOs and marketing leaders across all industries are determined to recruit only the best to stay ahead. With the current unemployment rate hitting the lowest it’s been in 18 years, finding A-level marketers to bring onto your team is becoming increasingly challenging. It’s a candidates’ market and when it comes to finding the right people […]
What a Marketing Executive Search Firm Looks for in Influential Leaders Today’s CMO is tasked with being responsible for business growth more than ever. They must be the voice of the customer, digitally-savvy, innovative, a great leader, and an effective change agent across their entire organization – all while driving revenue. Marketing leaders have to […]
The good news is the average tenure of the CMO is up and now sits at 44 months – the bad news is it is still the shortest in the c-suite; leaving marketing leaders and CEOs to wonder why the turnover rate is so high. Marketing today is constantly changing, making the role of the […]
MarketPro is proud to support our clients’ supplier diversity initiatives as a Woman Owned Small Business.
