Tag Archives: cmo executive search

Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught up with the perceived problems of Gen Y’s work ethic and aptitude, it’s […]

The role of the CMO has experienced significant changes within just the past few years thanks to the rise of technology and digital. In an article published in 2004, Gail McGovern and John A. Quelch introduced the idea of the super-CMO and the evolution of the CMO role well ahead of their time. We are […]

The transformation of the “modern” Chief Marketing Officer has certainly not gone unnoticed over the past ten years, as the role of the CMO has considerably evolved alongside the transformation of marketing in the digital age. From the developments in martech to the rise of social media to the amount of data at everyone’s fingertips, […]

The CMO role today is completely different from what it used to be a few decades ago. It has far evolved from the “make things pretty” department and has earned the respect of their C-level counterparts as a true catalyst for an organizational growth. The rapid changes in the marketing space continue to make the differences […]