When your company needs a marketing leader, how do you find the right candidate?
What are the traits needed in a successful Chief Marketing Officer?
We asked Bill Koleszar, a CMO and MarketPro client, to provide his insights on this topic. Bill has seen a lot in his 20+ year career, as he has held executive marketing positions in Fortune 500 companies, private equity backed firms, as well as start-ups. He provides great insights on the traits needed to ensure that you hire the right CMO for your business.
Traits of a Successful CMO