ATLANTA, GA., April 26, 2021 – MarketPro, the leading marketing executive search firm, has added long-time industry veteran Rob Collins as principal of the firm.
In keeping with the firm’s philosophy that the best people to assist organizations in securing “A” level marketing talent are veterans that have had successful careers in marketing, Collins brings more than 30 years of experience to draw from.
Most recently, Collins served as Chief Marketing Officer for the rapidly growing Tropical Smoothie Cafe brand, overseeing industry-leading sales results while chain unit growth grew at a meteoric 42%. He previously was CMO for Carmike Cinemas and also served in senior-level roles contributing to the success of brands including Nickelodeon, Paramount, Universal Studios, Herschend Family Entertainment, and Turner Entertainment Networks (tbs, TNT, Turner Classic Movies).
“In today’s marketplace, having high-performing marketing talent is a huge differentiator. As both a candidate and a client, I have experienced MarketPro’s uncanny ability to find solutions where others couldn’t. I am excited to join MarketPro and leverage my marketing expertise to help our clients change the trajectory of their business,” said Rob Collins, Principal, MarketPro.
Collins has a track record of uncovering growth opportunities and delivering shareholder value at globally recognized companies which makes him the ideal person to help lead searches at MarketPro.
“We are beyond thrilled to have Rob join our team. Adding another former marketer helps us align with our belief that the best way to hire a great marketing executive is for former marketers to be doing the vetting process. We believe Rob has the ability to help us achieve greater results for each of our clients and look forward to creating a better experience for our partners.” said Bob Van Rossum, President, MarketPro.
MarketPro Inc. is a woman-owned marketing executive search and marketing staffing firm founded in 1996. Headquartered in Atlanta, the nationwide recruitment service matches high-performing marketers with clients who need their skills and experience to take their business to the next level. Recognized as a thought leader in marketing executive talent acquisition, MarketPro has former marketers finding and vetting the talent, so only the best get through to our clients. Learn more at marketproinc.com.