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SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers you’ll have the opportunity to convert. A critical part of effective SEO […]

Last week, Google finished the rollout of its latest feature aimed at helping job searchers connect with employers who are seeking talent. The new tool, called ‘Google for Jobs,’ automatically populates open job opportunities in search results pages and provides a specialized job search engine for users. Like most things Google does, this is an […]

Technology and the nature of modern business are rapidly expanding the traditional workplace far beyond cubicles and office buildings. Remote marketing  staffing and team members that contribute their productivity and expertise away from a centralized location are already becoming commonplace. If you’re a marketing executive, could your job also be done remotely? The virtual #CMO: […]

Of all the digital strategies available to marketing leaders in recent years, SEO is undoubtedly among the most complex and enduring. It’s also one of the most potentially lucrative, so it pays to stay on top of any trends that please search engines and web users alike. 2017 comes with a host of new SEO […]

Update: 2017 has arrived and there is additional information available to enhance your marketing  skills. 2017’s right around the corner. The past year has been a chaotic one for marketers; a trend that has no signs of letting up. Many marketing professionals will have the opportunity to secure their place at their current company, grow […]

Just as things were starting to settle back down, the SEO world is once again abuzz with talk of Accelerated Mobile Pages, a new recommended standard for web content optimized for mobile device viewing. This is big news to SEO recruitment firms and mobile marketing recruiters alike, who need to start taking AMP mastery into […]

Recent polls suggest that as much as 62% of society searches specifically for videos. Those consumers are more likely to click on search results that include a video. Web users are becoming more visually oriented and less stimulated by written words. When posting video content, it should be relevant. An example here is local news networks. Major […]

Big Changes in Store for Strategic Marketing Consultants Strategic marketing consultants need to consider a slew of other tactics to contend with changes in consumer behavior and technology. Here’s a look at why you would be remiss not using them in your campaign strategy. 4 things strategic #marketingconsultants should be watching for this year Click To Tweet […]

After a period of relative stability, the world of SEO is back to buzzing with activity following a year of significant updates and changes in expectations from users and search engines alike. It’s a stretch to say that SEO has been “turned upside down” or anything quite so drastic, but it’s true that there have […]