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Technology and the nature of modern business are rapidly expanding the traditional workplace far beyond cubicles and office buildings. Remote marketing  staffing and team members that contribute their productivity and expertise away from a centralized location are already becoming commonplace. If you’re a marketing executive, could your job also be done remotely? The virtual #CMO: […]

Of all the digital strategies available to marketing leaders in recent years, SEO is undoubtedly among the most complex and enduring. It’s also one of the most potentially lucrative, so it pays to stay on top of any trends that please search engines and web users alike. 2017 comes with a host of new SEO […]

Update: 2017 has arrived and there is additional information available to enhance your marketing  skills. 2017’s right around the corner. The past year has been a chaotic one for marketers; a trend that has no signs of letting up. Many marketing professionals will have the opportunity to secure their place at their current company, grow […]

Just as things were starting to settle back down, the SEO world is once again abuzz with talk of Accelerated Mobile Pages, a new recommended standard for web content optimized for mobile device viewing. This is big news to SEO recruitment firms and mobile marketing recruiters alike, who need to start taking AMP mastery into […]

Recent polls suggest that as much as 62% of society searches specifically for videos. Those consumers are more likely to click on search results that include a video. Web users are becoming more visually oriented and less stimulated by written words. When posting video content, it should be relevant. An example here is local news networks. Major […]

About by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources. Big Changes in Store for Strategic […]

After a period of relative stability, the world of SEO is back to buzzing with activity following a year of significant updates and changes in expectations from users and search engines alike. It’s a stretch to say that SEO has been “turned upside down” or anything quite so drastic, but it’s true that there have […]

Last week Google announced on its Webmaster blog its intention to begin putting more value on a site’s “mobile-friendliness” when evaluating its ranking for a given keyword search. This could have a serious positive or negative impact on your business, depending on which side of the mobile experience divide you fall. About half of all […]

About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]