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About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]

User experience and customer experience are on the forefront of marketers’ minds and lips these days, and for good reason. Businesses who have successfully improved their UX and CX have been reaping the rewards; earning loyalty and growing revenue. But all the simultaneous hype has generated some confusion because, even though the two are closely […]

If you’re hiring a product manager today like you would have five or ten years ago, odds are your recruitment strategy is outdated and will provide you with a disappointing result. The makeup of an excellent product manager has shifted significantly in recent years in the face of new technologies and an increasingly dynamic and […]

Marketing has fragmented drastically in recent years to take advantage of myriad emerging technologies and strategies, and marketing jobs old and new have evolved to make use of them. Today marketing jobs take many forms and titles, but not all are created equal. Some, while engaging on a day-to-day basis, may have little potential for […]