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About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]

Marketing as a field is no stranger to leveraging non-employee contingent workforce solutions for expertise and production capacity. From freelancers to agency partners, there’s a bounty of various flexible marketing workforces to pull from. But with all the different options available, it can be difficult to determine which is best for a given scenario. Two of […]

With less than two months left until the end of the calendar year, it’s time to take stock of what resources you have left. By this point most holiday planning and expenditures have already been made. Depending on how their years have gone, many marketing leaders will find themselves with a little margin left over in […]

    This week, MarketPro made one of the biggest announcements of its twenty-year lifespan. We were finally able to unveil a new division: MP Modern. Put simply, MP Modern provides a way for you to quickly and efficiently insource a custom-built marketing agency right into your business. But why would you want to bring […]

Our marketing analytics executive search firm also wants to see the disconnect of marketing goals seize. Since we are marketing analytics recruiters we know the make-up of a great marketer, but we also see the apparent issues reflected in the numbers. It has statistically been proven that an inconsistent measure of communication can shake a […]

Strategically using marketing staffing and similar marketing contingent workforce solutions can be an excellent way to wring more value from your marketing budget. But if you’re new to the concept of professional staffing and aren’t sure how to properly leverage this talent resource, it can end up costing you more than it helps. Before you commit to […]

There are many important factors that need to be considered when it comes to improving day to day marketing execution performance. The first, of course, is leadership; your marketers can’t perform without an exceptional CMO executive search finding someone to lead them. The second is almost always partnering with the right marketing staffing firm and […]