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When people talk about marketing trends and developments these days, they’ll usually talk about a hot new marketing technology or new digital channel. But while our eyes are turned toward the digital world, it’s important to remember there are still plenty of marketing, advertising, and branding opportunities available in the “real world.” Event marketing in […]

Another powerful (and timely) post from Andrew Moravick for the Aberdeen Group. As hot as all things digital marketing are right now, we anticipate event marketing to continue being an essential part of many marketing mixes. New tech (and updated versions of older tools) is opening up brand new options for clever marketers. Event marketing […]