Read more about how to optimize your ecommerce staffing to ensure your customer’s holiday shopping experience is unmatched. There are plenty of opportunities to capitalize on digital marketing jobs and enhance your customer’s experience when buying online. There are many factors that contribute to just how shipments get delivered. Here are five tips to aid your business with shipping this […]

By now, most of you have already planned out and started executing your digital strategy for the end of the year. You’ve painstakingly laid out the key messages and holiday promotions. You know which channels you want to push on the hardest. Your budgets are allocated where you think they’ll perform best. And thanks to […]

Email marketing isn’t new, but this approach of using email as a stepping stone to your other marketing concepts may be foreign to a lot of marketers. Our job as email marketing consultants is to inform our clients of the many ways email is and has remained effective in marketing strategies. The first skill our […]

Last week played host to Amazon’s second annual Prime Day, a self-created holiday the ecommerce giant dropped in the middle of the summer to drive sales and drum up interest in its premium subscription service. When one of the largest ecommerce actors in the entire world makes a big play, it’s always worth watching intently to […]

  Nowadays you have access to equivalent, or at least similar products through numerous options — it requires no further work than several mouse clicks. Which means that to a growing level, the capability to make sure your ecommerce website runs perfectly could be among your greatest competitive differentiators, making certain you capitalize on all of […]

About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]

Retail marketing is evolving at a rapid pace, and brick-and-mortar marketers and e-commerce managers alike are struggling to determine the best way to consistently keep customers coming and converting. E-tail and retail competition are at an all-time high, and brands that fail to keep up are at immediate risk of falling far behind. 3 critical #digital trends […]

Retail searches on mobile are anticipated to grow by at least 500% on the Holiday weekend alone. The prediction arises from Bing Ads, which analysed data from the 33% of online retail users which used its program in 2014. Mobile Skyrocketed The 2014 Holiday Season 65% of most UK retail searches where the user was planning to […]

This is typically a frantic time of year for digital marketing operations of all kinds. Though the majority of planning and preparation for holiday marketing has usually been long completed by now, digital marketing executives across the country and in businesses of all kinds are making last minute adjustments and fine-tuning their recently-launched campaigns. After months […]

We love this interview on marketing analytics use with ecommerce staffing! An excellent question on how analytics capabilities or talent like a marketing analytics consultant can have long-lasting impact on an ecommerce executive’s success. Kristina: Do you foresee analytics having a big impact on ecommerce? Arijit Sengupta, CEO, BeyondCore: “Absolutely, without a doubt. Once e-tailers tap […]