SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers you’ll have the opportunity to convert. A critical part of effective SEO […]

As a marketing recruitment company, we sift through a flood of resumes every day and receive lots of questions from candidates on resume development best practices. Some of the questions we receive involve the concept of resume writing services: Do we recommend using them? Are there any providers we can refer? Are there situations where […]

It’s probably cliche to call 2017 “The Year of Video.” After all, it’s been an annual platitude among marketers since even before YouTube was a household name. That said, some big things are happening in the world of on-demand video and video production staffing that should make you take another look this year. 78% of people […]

The makeup of a competitive marketing team is constantly evolving, with critical new positions forming and traditional roles shifting to take advantage of innovative technology and tactics; 2017 will continue to shake up the formula for a “complete marketing team” for any given business. While not every organization will be recruiting digital marketers to fill every emerging marketing position, […]

Marketing and digital fields have steadily moved towards being analytical disciplines where the smartest moves are backed by data. That’s great for the most part, but it makes it harder and harder to justify trying out wild new ideas with uncertain ROI. Got a crazy idea that could either crash and burn or skyrocket your […]

Are your marketing contractors and freelancers not producing the quality of results you’re used to? Are you having a harder and harder time finding the skills and expertise you need to fulfill your interim digital goals? There are a lot of potential causes for that, but one in particular is becoming more common at an alarming […]

Marketing as a whole is unique, especially in its disciplines used for different businesses. Our digital marketing executive search reflects this diverse field in precise matches with what the business needs individually. MarketPro helps you build your own in-house digital agency that specifically acknowledges the needs every time for your company. Data Drives Marketing’s World Around When data is […]

A robot invasion is coming–but not the kind that you might think. Nope, fortunately we’re not due for a Terminator-style robot apocalypse (at least, I hope not). However, the web and the Internet of Things are welcoming a new wave of chat bots–programs and artificial intelligences designed to communicate with users in a variety of […]

Personalized marketing at scale is set to become a game-changer for B2B. The convergence of predictive analytics, intelligence-led content creation and marketing automation is unlocking possibilities the sector could only dream of a decade ago. But for many brands, data quality will be a limiting factor. Unless action is taken, it could put a stranglehold […]

  Recognizing and rewarding hard work, innovative ideas and exceptional results is a basic tenet of good management. But the approach you take to reward  and motivate contracted marketers and digital staffing must be different from how you would incentivize your full-time employees. Many benefits you wouldn’t hesitate to hand to an excellent employee or high-performing team […]