People are drawn to valuable, entertaining, informative content. If you create quality media and promote it effectively, your inbound marketing efforts will have people in need of your product coming to you as a resource for valuable information, assistance and entertainment.
With the right content marketing staffing talent you can become an industry authority and thought leader, improving your brand image in the eyes of consumers and putting your products top-of-mind when they decide to make a purchase. With MarketPro you can easily assemble a team to generate great content and create the strategic support it needs to get in front of as many eyes as possible.
Video by Content Marketing Institute
Here you'll find just how to structure and manage content marketing staffing from an organizational perspective, including what skillsets they ought to get and who to employ, according to a writer for CMO.com.
Unique and compelling content has always been a scarce and valuable commodity on the web. Consumers, brands, software companies, and even search engines have created a booming industry around creating, organizing, consuming, sharing, and measuring content. With the wide adoption of social media and maturity of email, sales, and marketing automation platforms, content is more important than ever before to digital staffing of all kinds.
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