As marketing technologist recruiters, we’ve watched marketing budgets grow substantially almost across the board in recent years, in large part to take advantage of the rapidly growing suite of powerful marketing tools and technologies. This year, investments into MarTech are poised to grow even further. You’re probably spending more than ever on new technology for […]
Tag Archives: chief marketing technologist executive search
Customer feedback analysis tools are great way for companies to keep up with their customers, but only if you’re truly getting insight. Most forms of analytics give you numbers with no commentary leaving you to assume. A better approach to the customer experience is actual contact, commentary. Our chief marketing technologist executive search firm believes […]
CMOs, it’s time to take primary responsibility and control of your business’s customer experience—even if you have to wrest it from the cold, dead hands of anyone who stands in your way. 2016 is The Year of the Customer, and that means the clock is ticking for businesses to reorient themselves and put themselves on […]
The world of marketing technology is expanding at an exponential rate, constantly grown and disrupted by innovative products and services that promise new ways for companies to learn about, connect with, engage and sell to customers. Many of these tools have the potential to revolutionize a business and dramatically improve marketing ROI–when used at the […]
This year, marketing departments and agencies will funnel nearly $26 billion into brand new marketing tech. And a huge portion of that investment will go to waste because those same firms will neglect to support that technology with the necessary talent and expertise to actually take advantage of it. Last year saw a staggering amount of […]
Marketing departments are quickly growing to be one of the weakest links in the security of their companies’ data. Leaders in these operations need to act now to prevent a catastrophic data breech or loss if they haven’t already done so. Today’s marketers have unprecedented direct access to proprietary data about their marketing, company, and […]
Very strong and timely post about how to add new tools to your marketing technology suite. As always, we believe that the key lies much more in talent and leadership than the tech itself. That’s why a solid marketing recruitment strategy, supplemented with strategic marketing technology staffing, is always a good starting point. Read more! […]
Interesting thoughts from Scott Vaughan, CMO at Integrated. Sometimes it’s better to stop chasing after every new thing and focus on optimizing on what you have. As marketing technologist recruiters, we’ve found a chief marketing technologist executive search can provide the leadership to balance looking ahead and innovating with ensuring a solid, stable technological foundation. […]
The modern buyer journey is fractured and prospect- driven. Unlike the linear, vendor-led journeys of yesteryear, the buyer is now in full control. With endless alternatives – and also a bevy of merchandise and service advice easily accessible for decision makers – marketers must devise new ways to entice customers and protected brand recognition and […]
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