As marketing technologist recruiters, we’ve watched marketing budgets grow substantially almost across the board in recent years, in large part to take advantage of the rapidly growing suite of powerful marketing tools and technologies. This year, investments into MarTech are poised to grow even further. You’re probably spending more than ever on new technology for […]
Customer feedback analysis tools are great way for companies to keep up with their customers, but only if you’re truly getting insight. Most forms of analytics give you numbers with no commentary leaving you to assume. A better approach to the customer experience is actual contact, commentary. Our chief marketing technologist executive search firm believes […]
CMOs, it’s time to take primary responsibility and control of your business’s customer experience—even if you have to wrest it from the cold, dead hands of anyone who stands in your way. 2016 is The Year of the Customer, and that means the clock is ticking for businesses to reorient themselves and put themselves on […]
The world of marketing technology is expanding at an exponential rate, constantly grown and disrupted by innovative products and services that promise new ways for companies to learn about, connect with, engage and sell to customers. Many of these tools have the potential to revolutionize a business and dramatically improve marketing ROI–when used at the […]
This year, marketing departments and agencies will funnel nearly $26 billion into brand new marketing tech. And a huge portion of that investment will go to waste because those same firms will neglect to support that technology with the necessary talent and expertise to actually take advantage of it. Last year saw a staggering amount of […]
Marketing departments are quickly growing to be one of the weakest links in the security of their companies’ data. Leaders in these operations need to act now to prevent a catastrophic data breech or loss if they haven’t already done so. Today’s marketers have unprecedented direct access to proprietary data about their marketing, company, and […]
About CMO.com CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources. Very strong and timely post about […]
CMO Essentials CMO Essentials is an Aberdeen Group publication for marketers, by marketers. It is dedicated to communicating and cultivating the latest marketing industry news and best practices. From C-suites to cubicles, their mission is to provide marketing practitioners with new research, analysis, industry news, and perspectives that inform and inspire. Interesting thoughts from Scott […]
About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]
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Tricia Conahan, a seasoned marketing executive and MarketPro client, explains why she chose MarketPro to help her build stellar marketing teams in 4 different companies. Watch nowWe Are:
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