All posts by: Tom Heene

About Tom Heene

Tom is the Business Development Director at MarketPro, You can reach Tom at Connect to Tom on LinkedIn.

It seems these days that not a week goes by without some flashy new digital tool or trend emerging that promises to revolutionize marketing as we know it and provide unprecedented ROI. Marketing leaders understandably are keeping a wary eye out and considering how these novel tactics and systems could affect their market and their […]

More and more is being demanded of marketing departments and teams every year from a production and ROI perspective. But those higher expectations aren’t always matched with corresponding raises in budgets and headcount. Your current staff is already busy and worked to capacity as-is; so where can you turn to get the additional resources you […]

Retail marketing is evolving at a rapid pace, and brick-and-mortar marketers and e-commerce managers alike are struggling to determine the best way to consistently keep customers coming and converting. E-tail and retail competition are at an all-time high, and brands that fail to keep up are at immediate risk of falling far behind. 3 critical #digital trends […]

A disturbing 80% of marketers already say they’re overworked. And two in three of them expect their workloads to increase in the coming year. Marketing departments and agencies across the country are quickly approaching a perfect storm for employee burnout, which has dire implications for any marketing operations with ambitious targets to reach in 2016. Marketers […]