Download Whitepaper: The Hidden Costs of a Mediocre Marketing Executive

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marketing executive search

Beware the Mediocre CMO

CMOs are responsible for consistent business growth and innovation. If yours isn’t providing that, they could be incurring innumerable hidden costs that affect your bottom line.

  • An underperforming marketing executive costs you customers and profits.
  • The U.S. Department of Labor estimates the average cost of a bad hire is at least 30% of their annual salary. That about a $100k+ loss when hiring the wrong growth leader.
  • A Gallup study determined that the cost to replace workers can be anywhere from one-half to two times the workers’ salary. A bad hire that results in your new CMO quitting or being fired before they’ve recouped your hiring costs will eliminate potential profits and put your company in the hole.
  • An ineffective leader can lead to low engagement, declining productivity, plummeting morale and higher turnover throughout your marketing department.

The Difference between Picking a Good Leader and a Great One Now Will Translate to a Huge Difference Over Time

It’s more important than ever for you to identify and recruit the best possible CMO, NOW. Find out what your average CMO could really be costing you and decide whether it’s time to initiate a marketing executive search with our FREE whitepaper.

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