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Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not always the most effective at it). Others are digital marketing specialists. […]

Your LinkedIn profile is one of your most powerful assets for career growth and professional development. When used properly, you can keep a flow of intriguing marketing job opportunities coming past your radar–even if you’re not actively in need of work. Given that, it’s amazing how many professionals don’t take advantage of some LinkedIn features […]

If you’ve been even remotely connected to digital marketing at any point over the last twenty years, then you’re no doubt well aware of the meaning and value of Search Engine Optimization. But you might not realize that SEO isn’t just a way to get higher rankings on the SERPs–it can also be used to […]

The makeup of a competitive marketing team is constantly evolving, with critical new positions forming and traditional roles shifting to take advantage of innovative technology and tactics; 2017 will continue to shake up the formula for a “complete marketing team” for any given business. While not every organization will be recruiting digital marketers to fill every emerging marketing position, […]

By now it should be apparent to any strong digital marketing professional that SEO is a key component of any successful digital strategy. One of the hardest parts of modern SEO, as most SEO consultants will tell you, is link building; finding ways to get other reputable and relevant sites to link to your own. […]

Just as things were starting to settle back down, the SEO world is once again abuzz with talk of Accelerated Mobile Pages, a new recommended standard for web content optimized for mobile device viewing. This is big news to SEO recruitment firms and mobile marketing recruiters alike, who need to start taking AMP mastery into […]

Recent polls suggest that as much as 62% of society searches specifically for videos. Those consumers are more likely to click on search results that include a video. Web users are becoming more visually oriented and less stimulated by written words. When posting video content, it should be relevant. An example here is local news networks. Major […]

After a period of relative stability, the world of SEO is back to buzzing with activity following a year of significant updates and changes in expectations from users and search engines alike. It’s a stretch to say that SEO has been “turned upside down” or anything quite so drastic, but it’s true that there have […]

Last week Google announced on its Webmaster blog its intention to begin putting more value on a site’s “mobile-friendliness” when evaluating its ranking for a given keyword search. This could have a serious positive or negative impact on your business, depending on which side of the mobile experience divide you fall. About half of all […]

About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]