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The marketing world is constantly changing, and the environment we operate in today is entirely different from what we were working in even just two or three years ago. The field of marketing communications doesn’t have quite the same fast, flashy developments that are emerging in many fields of digital marketing. But it’s still evolving at a […]

Recent weeks have not been very kind to some of the world’s most high-profile brands, once again highlighting the importance of effective public relations executive search. Large corporations in a slew of industries are finding themselves in the headlines–and not for the reasons they’d like. Just a few of the many examples: A United Airlines passenger was dragged […]

You wake up one morning with a thousand angry tweets directed at your business overnight. A dozen media inquiries sit in your inbox asking about something you hadn’t even realized was an issue. There’s a slew of vicious blogs written about how terrible your brand in general and you in particular are. Are you ready […]

About B2B Marketing Blog Established in 2004, B2B Marketing is now the number one, go-to resource for marketers in B2B across the globe. Right from the start they had a clear mission to actively empower marketers and leaders to drive serious business growth. The online publication does this by delivering strategic guidance, skills, and inspiration, […]

The world of Public Relations has changed drastically in recent years, and not all professionals in the discipline have kept up. As the rules of corporate communications have evolved around shifting consumer expectations and new technology, businesses must be able to find leaders who understand the modern communications landscape; especially if their brand relies on […]

Technology is creating an increasingly fragmented marketplace. There are more channels and marketing tools than ever before to choose from. Picking the right ones could make or break your future growth. Here’s what you need to know about modern communications in an increasingly digital age—and what to do about it. Public Personal Relations Public relations […]