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A new position has been joining the C-Suite across the country in record numbers recently: the Chief Product Officer. Your business’s choice of whether to follow suit could have a dramatic impact on your future revenue figures and growth potential. The Chief Product Officer is not an entirely new role; leaders with this title have […]

If you’re hiring a product manager today like you would have five or ten years ago, odds are your recruitment strategy is outdated and will provide you with a disappointing result. The makeup of an excellent product manager has shifted significantly in recent years in the face of new technologies and an increasingly dynamic and […]

Marketing has fragmented drastically in recent years to take advantage of myriad emerging technologies and strategies, and marketing jobs old and new have evolved to make use of them. Today marketing jobs take many forms and titles, but not all are created equal. Some, while engaging on a day-to-day basis, may have little potential for […]