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The world of marketing technology is huge and growing every day. Some 3,500 vendors offering 4,000 products and services provide myriad ways to engage consumer, including innovative VR tech, wearables, analytics systems, messaging apps and more. These emerging channels and tools are often unproven, but some may hold the potential to revolutionize marketing and drive […]

About CMO.com CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources. Omnichannel is rapidly catching around customer […]

About CMO.com CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources. The land of consumer commitment is […]

As omnichannel marketing executive recruiters, we loved the thoughts this article provided in the aftermath of CES. Anyone involved with mobile marketing staffing or digital advertising in general would do well to take notes and consider checking out the entire article, which includes a very insightful video. As the Internet of Things grows to include […]

Communication stifles and avoid groups from working to attain organizational goals. Primary marketing leaders, especially those specially brought in from CMO recruiters and focusing their concentration on the client, are ideally situated to breast silos and encourage the type of cooperation leading to real progress and a greater customer experience. The #CMO’s next mission: breaking down […]