Marketing as a field is no stranger to leveraging non-employee contingent workforce solutions for expertise and production capacity. From freelancers to agency partners, there’s a bounty of various flexible marketing workforces to pull from. But with all the different options available, it can be difficult to determine which is best for a given scenario. Two of […]
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Business leaders have an ethical and financial responsibility to make sure the part of the organization responsible for sustained growth–the marketing department–is well represented at all levels. The importance of #genderdiversity in your #marketing department: #CMO Click To Tweet Diversity isn’t just a matter of social justice and cultural progress. It has a direct, meaningful […]
Strategically using marketing staffing and similar marketing contingent workforce solutions can be an excellent way to wring more value from your marketing budget. But if you’re new to the concept of professional staffing and aren’t sure how to properly leverage this talent resource, it can end up costing you more than it helps. Before you commit to […]
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