Email marketing is one of the most cost effective marketing channels, but successful email marketing requiers well designed and executed strategy like never before. Today email must meet modern standards of design and deliverability, must be responsive and well integrated with all other marketing channels. Before marketing departments and agencies have even even gotten comfortable formulating strategies for engaging mobile users, another disruptive technology has already arrived to make their tasks even more challenging: wearable devices. If you need cutting edge, measurable email marketing strategy and execution, you should consider email marketing consultants.
Wearables aren't an upcoming trend; they're already here, and they're growing fast. We've already seen the emergence of wearable gadgets like Google Glass, Apple Watch and Fitbit. Wearables are indeed the next big thing in the tech world, and they present tremendous opportunities for clever marketers. However, they've also caught the industry largely unprepared. Read more
Even as one of the oldest and most mature digital marketing disciplines, email marketing continues to change and evolve quickly. Brands that are able to change along with it will continue to be able to take advantage of one of the most ROI-providing channels, while those that can't will increasingly find themselves in the spam folders of their audience. Read more
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