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Artificial intelligence (AI) is slowly transforming the digital marketing landscape and has already impacted the way brands integrate technology to make their work more efficient. When leveraged properly, the immense potential of AI technology opens up many opportunities for CMOs to lead more effective and personalized campaigns. So, where is the age of AI headed […]

In 2017, eCommerce sales are expected to grow to a staggering $2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only continue to rise. eCommerce is the future of revenue growth for many businesses. Marketing and digital professionals […]

One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and get an edge over competition for your dream jobs. Marketing portfolios aren’t just for creatives these days. Nearly […]

Have you been on a website recently that wasn’t mobile friendly, or struggled with a frustrating ecommerce experience? While not an entirely new concept, user experience continues to go without the needed consideration and care from too many businesses. If you’re one of them, you’re losing new customers and revenue. Many organizations still fall behind […]

One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more apparent, interest has risen dramatically. In response, the amount of tools, technologies, and marketing automation consultants available to […]

Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not always the most effective at it). Others are digital marketing specialists. […]

Your LinkedIn profile is one of your most powerful assets for career growth and professional development. When used properly, you can keep a flow of intriguing marketing job opportunities coming past your radar–even if you’re not actively in need of work. Given that, it’s amazing how many professionals don’t take advantage of some LinkedIn features […]

When you make a big business investment into a resource that’s available for a limited time, it’s important to start getting value from it as quickly as possible. That’s true for equipment, partnerships, tools and perhaps most importantly, talent. Interim marketing talent comes in many forms. Flexible workforce solutions for marketing abound, from digital marketing consultants to […]