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Marketing as a field is no stranger to leveraging non-employee contingent workforce solutions for expertise and production capacity. From freelancers to agency partners, there’s a bounty of various flexible marketing workforces to pull from. But with all the different options available, it can be difficult to determine which is best for a given scenario. Two of […]

Strategically using marketing staffing and similar marketing contingent workforce solutions can be an excellent way to wring more value from your marketing budget. But if you’re new to the concept of professional staffing and aren’t sure how to properly leverage this talent resource, it can end up costing you more than it helps. Before you commit to […]

From pop culture to life coaching to business philosophy and more, you’ll find no shortage of platitudes advising you to “trust your instincts,” “go with your gut”, or “listen to your heart.” Those romantic ideas might work for a personal philosophy or social interaction guide, but they’re not nearly as useful when it comes to marketing […]

The career ambitions of marketers vary widely from professional to professional. Some want to jump onboard an innovative startup and help it grow from the ground up. Others have their eyes set on an office chair in a famous ad agency. However if you were to poll everyone in our industry together, perhaps the single […]

Taking culture fit into account when hiring a new employee is not a new concept. But even organizations with incredibly sophisticated recruitment and hiring systems often neglect to apply that same filter to their flexible marketing talent: contractors, freelancers, consultants, etc. This is a potentially critical oversight. Just because someone is not a full-time employee doesn’t […]