When it comes to cross-device and cross-channel questions, most marketing executives think that there is an abundance of data out there waiting to be gathered for exact targeting. However, most of the data today's CMOs have available is not perfect for delivering the best user experience and content to consumers. By failing to gather relevant data and use it properly, many marketing executives are leaving money on the table. Big data executive search firms can help you find a marketing executive who understands the complexities of data management and utilization projects.
Mobile data usage has skyrocketed, rising nearly 70% in just the last year. But following users across devices and channels continues to be among the biggest challenges for today's marketing departments and agencies. The widening gap between where consumers spend their time and marketers' ability to track them will be one of the most important challenges successful CMOs conquer in the coming years. Read more
A recent survey by Millward Brown reports that just 14% of marketers feel their team effectively uses the consumer, media, and transaction data available to them. And our own CMO survey shows that Big Data is one of CMOs' top three concerns, both in terms of the reliability of their data and the ability of their team to effectively use it. Read more
Can you develop complex predictive models based on business data, identify trends, score customer segments, and define next best products to drive value to the business? If yes, we need you! See open data jobs.
It seems as marketing technology recruiters that not a week goes by that we don’t hear about some major data breach, hack, or leak of sensitive data by a large business or organization. And that doesn’t include the thousands of similar, unreported smaller-scale disasters that happen on a constant basis. There are any number of potential weak […]
Do you think you’re leaving money on the table due to your segmentation practices? In the year of the customer, we encourage you to partake in a big data executive search to settle your uncertainty and combat the following issues. Our big data recruiters, who are also marketers, strive to seek new ways to improve the […]
Customer feedback analysis tools are great way for companies to keep up with their customers, but only if you’re truly getting insight. Most forms of analytics give you numbers with no commentary leaving you to assume. A better approach to the customer experience is actual contact, commentary. Our chief marketing technologist executive search firm believes […]
As an ambitious marketer, you’re no doubt on the constant look out for opportunities to add new skills that will put you in a better position to excel at your job and eventually move on to another more exciting one. And along the way, it would probably be nice to make a little more money, right? […]
Big Data recruiters know all too well how important exceptional marketing analytics staffing and Big Data strategy can be to a successful, competitive modern marketing operation. Long just a popular buzzword, Big Data has eluded even the best CMOs when it comes to wrangling it under control. We loved this article explaining the challenges posed […]
Great insights from ZoomInfo and Ascend2! We’ve been pushing the importance to a big-picture Big Data strategy to our clients for some time now. It seems like everyone is on board with the idea of adopting Big Data…but actually implementing a plan for it is (that’s why we typically recommend a Big Data marketing executive […]
Big things are happening in the realm of marketing analytics staffing, and staying on top of them could be the difference between a successful marketing operation and a mediocre one. One recent survey states that three-quarters of marketing analytics executives are reporting less than 1% ROI from their big data projects. Why? Too Much Focus On […]
In our experience as marketing analytics recruiters, once thing that has become incredibly apparent to us is that the most successful, growing organizations tend to be those who are able to orient themselves toward customer-first mindsets. Many businesses have attempted this, and not all have succeeded. Those that struggle often forget one core aspect; analytics […]
After watching how various businesses deal with big data, the importance of a high quality big data executive search has never been more apparent to us. Too many organizations simply view “Big Data” as the next business buzzword to adapt. In reality, if you hope to grow and prosper off the back of data and […]
Businesses should be expecting data analytics to become a more and more important part of their operations as a whole and their marketing in particular for the foreseeable future. However, many of them are poorly equipped with the technology, talent, and strategic vision needed to fully make use of it. If you’re in this position, […]
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