A User Experience Agency Known for Creating Memorable Brands

When someone has their first interaction with your digital brand, what do you want them to feel? What do you want them to see? The first impression is valuable – if it’s bad, it’s likely the visitor won’t return to give you a second try.

“94% of a user’s first impressions are design-related” – ConversionXL

User experience impacts every part of your digital marketing. If your prospect can’t find the information they’re looking for, your content goes to waste. If your prospect can’t logically navigate the landing page your PPC ad sent them to, you’ve wasted a portion of your PPC budget. Pages and posts are unlikely to even rank organically if the UX is poor.

The depth of knowledge, creativity, and skill required to be a great UX designer has increased. It’s no longer a matter of simply designing a site – it’s apps for mobile, experiences that need to be consistent across devices, it’s thinking ahead to virtual (or augmented) reality, screenless devices, and the plethora of digital experiences of which we’ve barely seen the beginning.

Our experienced UX recruiters – all former marketers – hand-pick the best talent. We look for talent that has not just the cutting-edge skills required to succeed today, but the curiosity and drive to learn that will ensure success tomorrow. Our UX designers will help create a user experience that brings out the best of your content and creative, helping to further define your brand story.

Talent

Selecting the Designers of the Future

Our experience is both broad and deep. We’ve spent over 20 years recruiting the best marketing and design talent, including UX specialists. Our recruiters are all former marketers, giving them the insights needed to hand-pick the UX team members that will best enhance your current team, fulfill your needs, and exceed your expectations.

Trends

Achieve the Optimal User Experience

User experience isn’t just a nice-to-have. A poor user experience won’t mean just a few missed opportunities – your visitors have plenty of other places to spend their time. An investment in UX will pay for itself over and over again.
Good UX contributes to improved organic rankings and better PPC landing page scores, which leads to improved traffic and time-on-site, which ultimately results in better bottom-line performance. It enhances the content you already have, and helps guide your prospects through their buying journeys. If you’re thinking about working with a UX agency, consider their experience in the following areas:

  • Design for Multi-Media

    Digital experiences – whether website, responsive site, mobile app, or beyond – are far more than just the written word. They include video, animations, a bevy of subtle visual cues and interactive elements to help guide the prospect through the brand story and the content presented. All of these multi-media components must be optimized for quick load times – a crucial component of the overall user experience.

  • Mobile and Beyond

    It’s not just desktops, laptops, tablets, and smartphones anymore. There’s a whole interconnected galaxy of devices now – you may have referred to it as the Internet of Things (IoT). There are new wearable devices, not to mention the connected devices we interact with at home and at work. This means increased opportunities for connection with buyers, but the brand experience must be consistent across platforms and devices.

  • Increased Personalization

    Marketers have access to such a deep well of data that it’s easier than ever to define personas and target them. But once you have your carefully defined personas, what’s next? Forward-thinking brands are using them as an opportunity to create truly personalized user experiences. For example, consider the number of companies using geolocation, or social media logins, to help create more customized experiences.

  • Speech-Enabled UX

    Users are searching for information not just with keyboards, touchscreens, or gestures – they’re increasingly using voice-enabled search. Platforms such as Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa, and of course, Google’s Voice Search, do away with the need to navigate by hand all together. This opens up a range of new possibilities for speech-enabled UX.

Let us show you how we can help you define the next iteration of your user experience, design more customized digital experiences to tell your brand story, and increase your connection with buyers.