When someone has their first interaction with your digital brand, what do you want them to feel? What do you want them to see? The first impression is valuable – if it’s bad, it’s likely the visitor won’t return to give you a second try.
“94% of a user’s first impressions are design-related” – ConversionXL
User experience impacts every part of your digital marketing. If your prospect can’t find the information they’re looking for, your content goes to waste. If your prospect can’t logically navigate the landing page your PPC ad sent them to, you’ve wasted a portion of your PPC budget. Pages and posts are unlikely to even rank organically if the UX is poor.
The depth of knowledge, creativity, and skill required to be a great UX designer has increased. It’s no longer a matter of simply designing a site – it’s apps for mobile, experiences that need to be consistent across devices, it’s thinking ahead to virtual (or augmented) reality, screenless devices, and the plethora of digital experiences of which we’ve barely seen the beginning.
Our experienced UX recruiters – all former marketers – hand-pick the best talent. We look for talent that has not just the cutting-edge skills required to succeed today, but the curiosity and drive to learn that will ensure success tomorrow. Our UX designers will help create a user experience that brings out the best of your content and creative, helping to further define your brand story.